One bit of evidence in CBS’s favour: the NCAA title game between Kansas and Memphis was watched in 12.1% of U.S. homes, according to preliminary Nielsen numbers, nearly matching last year’s final, which was watched in 12.2% of U.S. homes. (No word yet on how many watched on the Web.)
That’s a reversal of fortune for CBS: overall, ratings are down 8% for this year’s tournament compared to last year. Earlier we wondered if higher viewership on the Web could be affecting the TV numbers. CBS told Bloomberg that’s not the case; most Web viewing occurred during business hours when viewers are less likely to have access to a TV. And since Nielsen doesn’t measure TV watching at work, it wouldn’t have counted in the ratings anyway.
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