CBS applied for the credit to cover costs for broadcasting its chat show “The Talk” in the runup to the Super Bowl, which it also aired.
(Its Talk promos also earned local ire when CBS covered a statue of President Andrew Jackson with a sign.)
CBS said it was seeking the break because “a live, daily entertainment talk show on location is a considerable expense.” Taxpayers are furious: The Louisiana Budget Project, a research group based in Baton Rouge, called it “corporate welfare.”
Louisiana is known as “Hollywood South” because of its state tax credit program for broadcasters and film companies. The program is designed to incentivise movie and TV show production in the state, creating business and opportunity in an economically depressed region.
So why are people so mad?
The tax credit is designed for companies that wouldn’t otherwise film in Louisiana. Because CBS was already putting on the Super Bowl in New Orleans, critics say, “The Talk” was already coming to the city, with or without the tax incentive.
Super Bowl XLVII earned CBS $220 million in ad sales alone.
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