VIDEO: Nike is rolling out a series of ads promoting its new 'Hyperwarm' line.
A funny/sad thing about mainstream beer advertising is that even though big brands are losing market share to craft beers and flavored liquors, most of them still insist on advertising their products as being only suitable for men. It’s a curious business strategy. Why tell an entire one half of […]
Wieden+Kennedy's epic Nike ads have been a...
One of the biggest criticisms about Facebook is that it’s basically a database of every random person you’ve ever met, and that too many of the things on the site are meaningless drivel posted by people you have no interest in actually being friends with in real life. The social […]
January is prime gym advertising time, since millions of Americans have convinced themselves that in this new year, they will finally get in shape. The upscale gym chain Equinox has a tradition of provocative New Year’s campaigns to take advantage of fitness fervor, often using hyper-sexual imagery. This year, hot, […]
When we published our rankings of the Most Creative People In Advertisingback in October, we received criticism from several readers who felt the list failed to include enough women. On one hand, these readers were absolutely right. Of the 38 people we honored on our list, only four were women […]
[credit provider=”YouTube”] Isaiah Mustafa. Terry Crews. Mr. Wolfdog.All three of these men (ish) will go down in history as Old Spice’s strange assortment of spokesmen.
[credit provider=”via Coca Cola”] Coca-Cola is ditching one of its most unexpectedly successful marketing endeavours of last year: The polar bears are getting the boot this Super Bowl.In addition to starring in Coke’s in-game ads, the bears also stole the second screen with the “Polar Bowl” — in which viewers […]
Coca-Cola just released one of its 60-second Super Bowl ads — and it stars showgirls, cowboys, motorcycling bad boys, and glitterbombs.
Good morning, AdLand. Here’s what you need to know today:
Advertising creative Geoffrey McGann’s weekend travel disaster teaches us to rethink our airport accessorizing choices.McGann — who spent 15 years at W+K, worked at 72andSunny, and is currently the ECD at So-Cal based Generator Content — was arrested at Oakland airport Friday and held on $150,000 bond for having a […]
When Facebook released its first-ever ad campaign, declaring “Chairs are like Facebook,” the spot was met with a resounding: “You’ve got to be kidding me.”
Ever since the monumental creation of Old Spice’s “Man Your Man Could Smell Like,” the brand has been hailed for its innovative and successful social media strategy.
The iconic Old Spice commercials just got a whole lot cooler.
DraftFCB has won plaudits as the lead creative shop for Oreo (it did the rainbow gay pride Oreo that went viral in June), but the agency is being forced to compete to create the cookie’s Super Bowl spot. And it’s up against none other than Wieden + Kennedy, the shop that […]