Designers told Insider that Burger King's new look successfully incorporates the brand's original design while appealing to modern sensibilies.
Burger King released a total branding redesign, including a new logo. The logo signals an embrace of a more classic look, emphasising the whopper. Burger King is investing in the app and drive-thru tech to compete with other fast-food competitors. Visit Business Insider’s homepage for more stories. Burger King announced […]
McDonald’s and Burger King are the biggest rivals in fast food. Burger King has been aggressively trolling the larger chain in recent years. But does it have the bite to back up its beef? To find out, I went to both chains and ordered similar meals. While I was impressed […]
On Wednesday, Burger King posted a video on YouTube of a Whopper decomposing and growing moldy. The ad campaign is meant to draw attention to the chain’s move away from preservatives and artificial flavours, which many fast-food chains have long been criticised for using. The move is emblematic of a […]
As the gap widens between wealthy and working-class Americans, people come to fast-food chains like Burger King to provide quality and value. To find out how much quality and value the Burger King menu can provide, I compared the most expensive burger with the least expensive one. Although one was […]
The new Popeyes chicken sandwich is a sign of a strong economy, according to Conor Sen, a Bloomberg columnist and portfolio manager. The fact that the sandwich is selling out, despite being priced at a premium to other menu items, indicates strong consumer spending, Sen said. Other iconic fast-food sandwiches […]
I just tried the new Impossible Whopper from Burger King out of curiosity, and I thought it was pretty good! It’s better than a standard veggie burger overall. The Impossible Whopper is made in partnership with Impossible Foods, a company focused on making plant-based meat alternatives. Whopper and meat fans […]
Burger King is releasing a new menu item to celebrate the next season of the popular Netflix series “Stranger Things.” The “Upside Down Whopper” will be available starting June 21 in select stores in major US cities. The burger giant says it will also offer deals on delivery items through […]