Hard seltzer sales are at an all time high and set to peak over the fourth of July, analysts are predicting.

Alcohol sales were up in 2020, especially hard seltzer and canned cocktails. Analysts say even as bars reopen, customers will continue to buy.

Gordon Ramsay is releasing his own line of hard seltzers. Ramsay tested and approved each flavour of his Hell’s Hard Seltzers, which were inspired by menu items from his Hell’s Kitchen restaurants. The gluten-free seltzers have a 5.5% ABV and will be sold in 12-packs for a suggested retail price […]

Americans are drinking more in 2020 and hard seltzer has helped fuel the trend, a new report released Wednesday found. IWSR Drinks Market Analysis said that overall alcohol volumes are expected to have risen over 2% in 2020, tying that growth to increased global interest in spiked seltzer and other […]

Blaze Pizza released a “Mango White Claw crust” at 40 of its locations. The special crust was available for one-day only. I tried it and enjoyed the White Claw pizza more than the original crust. Visit Business Insider’s homepage for more stories. There are two things that naturally go together […]

Blaze Pizza is launching a pizza crust made with Mango White Claw, the chain announced on Tuesday. The White Claw Pizza crust will be available at 40 of the chain’s locations on Thursday only. The crust is supposed to be crispier than an average pizza crust, and slightly fruity. This […]

White Claw announced three new flavours – tangerine, watermelon, and lemon – as its prepares to try to establish its second summer of hard seltzer dominance. White Claw remains the top hard seltzer company in the country, and led overall beer sales at retailers including Target and Whole Foods in […]

Environmental awareness brought a rise in veganism, flexitarianism, non-dairy milks, and locally-sourced foods. Some old-school foods were given a new life this decade with the rise of hot sauce and the artsy charcuterie board. Food halls became the best spot to try out all the food a city has to […]

Recess is a sparkling CBD beverage geared towards anxious, aesthetic-obsessed millennials. Founder and CEO Ben Witte launched Recess in October 2018 with a brand-marketing-first approach. While Recess has skyrocketed in popularity on social media, the company has been navigating unclear CBD regulations behind the scenes. Visit Business Insider’s homepage for […]

A new report reveals the fastest growing brands of 2019. DoorDash,White Claw, Amazon Prime, and Impossible Foods are among the brands that made the list. Sign up for Business Insider’s retail newsletter, The Drive-Thru. Visit Business Insider’s homepage for more stories. A new report reveals the 20 fastest growing brands […]

In the last ten years, the way we shop, eat, and exercise has transformed drastically. Direct-to-consumer brands have taken over in the last 10 years, with products and mission values that resonate with consumers’ increasing focus on sustainability and social consciousness. They are also better equipped to meet the needs […]

Before releasing White Claw, Canadian billionaireAnthony von Mandl built a fortune off of Mike’s Hard Lemonade – and used that wealth to create an empire of fine wineries throughout British Columbia. Von Mandl currently owns four wineries, including a $US35 million estate that was visited by Prince William and Kate […]

Truly is unveiling a reformulated recipe for all 13 of its existing hard seltzer flavours, while also debuting new watermelon and kiwi flavours, beginning in early November. The Boston Beer Company-owned brand will also roll out a lemonade hard seltzer in 2020. “We’ve cleaned up the finish on Truly so […]

A New Jersey baker creates incredible optical illusion cakes, from a White Claw can to a carton of eggs. Luke Vincentini, 23, began baking when he was a child and fell in love with it. After a stint at the famous Carlo’s Bakery, he’s now churning out viral, hyperrealistic cakes […]

Lingerie brand Yandy is selling a sexy “Hard Outlaw” costume that clearly references White Claw for Halloween 2019. “Be the sweetest seltzer on the shelf and sip away your Saturday in this thirst-quenching exclusive Hard Outlaw costume,” reads the costume’s description. The creation of a sexy White Claw costume reveals […]

Mark Anthony Brands, parent company of White Claw, pledged $US250 million this week to ramp up production of the popular hard seltzer in order to meet overwhelming demand that has led to nationwide shortages. Speaking at the National Beer Wholesalers Association’s Annual Convention, Mark Anthony Brands founder Anthony von Mandl […]

We may be approaching the official start of fall, but consumer demand for hard seltzer – the unofficial drink of summer – is showing no signs of stopping. White Claw has solidified itself as the leading brand in the category, and the beverage has amassed so many enthusiasts that it […]