Strategy

The rise of Recess, a New York startup that could be the White Claw of sparkling CBD drinks — if the country’s uneven hemp regulations don’t get in the way

Recess is a sparkling CBD beverage geared towards anxious, aesthetic-obsessed millennials. Founder and CEO Ben Witte launched Recess in October 2018 with a brand-marketing-first approach. While Recess has skyrocketed in popularity on social media, the company has been navigating unclear CBD regulations behind the scenes. Visit Business Insider’s homepage for […]
The rise of Recess, a New York startup that could be the White Claw of sparkling CBD drinks — if the country’s uneven hemp regulations don’t get in the way
Lifestyle

White Claw billionaire Anthony von Mandl got his start selling wine out of his car. Here’s how he built a $3.4 billion fortune off the hard seltzers and lemonades that have redefined booze for bros.

Before releasing White Claw, Canadian billionaireAnthony von Mandl built a fortune off of Mike’s Hard Lemonade – and used that wealth to create an empire of fine wineries throughout British Columbia. Von Mandl currently owns four wineries, including a $US35 million estate that was visited by Prince William and Kate […]
White Claw billionaire Anthony von Mandl got his start selling wine out of his car. Here’s how he built a $3.4 billion fortune off the hard seltzers and lemonades that have redefined booze for bros.
News

An infamous lingerie brand sold out of its sexy White Claw costume within a week

Lingerie brand Yandy is selling a sexy “Hard Outlaw” costume that clearly references White Claw for Halloween 2019. “Be the sweetest seltzer on the shelf and sip away your Saturday in this thirst-quenching exclusive Hard Outlaw costume,” reads the costume’s description. The creation of a sexy White Claw costume reveals […]
An infamous lingerie brand sold out of its sexy White Claw costume within a week
News

White Claw’s parent company is reportedly investing $250 million to ramp up production of the ‘iconic brand’ amid national shortage

Mark Anthony Brands, parent company of White Claw, pledged $US250 million this week to ramp up production of the popular hard seltzer in order to meet overwhelming demand that has led to nationwide shortages. Speaking at the National Beer Wholesalers Association’s Annual Convention, Mark Anthony Brands founder Anthony von Mandl […]
White Claw’s parent company is reportedly investing $250 million to ramp up production of the ‘iconic brand’ amid national shortage
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