Being a high-flying executive, as well as a parent, is a tough balancing act. But Wendy Clark, global CEO of Omnicom Group’s DDB, says she has learned to deal with the guilt that comes along with the pressures of an executive job. “That voice, that ‘Debbie Downer in your head,’ […]
DDB’s Wendy Clark said old-style advertising may be dead, but the medium has to evolve. Advertising today needs to adapt to be wherever consumers are, she said. Clark said focusing on building bespoke approaches for clients is the best way for agencies to survive. At a time when people are […]
The ad industry is in the midst of a major shakeup, and Wendy Clark – DDB’s first female global CEO – is an industry veteran breathing new life into dated models. She started her career in an entry-level receptionist role at an agency and worked her way through the ranks, […]
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That was DDB...
