News

Weather.com Got A 7,000% Ad Boost During Hurricane Sandy

[credit provider=”The Weather Channel” url=”weather.com”] As Hurricane Sandy raged on, both worried East Coasters and advertisers flocked to weather sites.With a literal 1000 per cent spike in traffic during the storm, Weather.com definitively dominated the online weather domain.
Weather.com Got A 7,000% Ad Boost During Hurricane Sandy
US

How The Weather Channel Makes So Much Money

It shouldn’t come as a surprise that The Weather Channel makes a ton of money. It does, after all, reach 100 million subscribers through its ever-popular cable channel. 
How The Weather Channel Makes So Much Money
US

It’s Raining Money At The Weather Channel

On the TV, web, and mobile front, it’s raining money at The Weather Channel. Mobile revenue, in fact, is growing “through the roof,” according to Weather Channel global CRO Curt Hecht.
It’s Raining Money At The Weather Channel
US

The Weather Channel Is A HUGE Business

The Weather Channel is a hugely successful business. Global CRO Curt Hecht stopped by our Mobile Advertising Conference last month and brought to light just how big of a business The Weather Channel is.
The Weather Channel Is A HUGE Business
Strategy

How The Weather Channel Keeps Consumers Obsessed With It

Curt Hecht, chief global revenue officer at The Weather Channel Companies, spoke at Business Insider’s Mobile Advertising Conference in New York City today, and he shared some of his company’s secrets to success as technology continues to progress.
How The Weather Channel Keeps Consumers Obsessed With It
Tech

Yahoo Board Member David Kenny Is Going To Be CEO Of The Weather Channel

[credit provider=”Akamai” url=”http://www.akamai.com/html/about/management_team.html”] Yahoo board member, and former Akamai president, David Kenny is going to be CEO and chairman of the Weather Channel companies.What’s interesting about this move to us: At the end of December there were murmurs Yahoo could end up owning the Weather Channel.
Yahoo Board Member David Kenny Is Going To Be CEO Of The Weather Channel
Tech

Big Deals Give NBC U And CBS Online Bragging Rights. But How Much?

A flurry of deal-making means that NBC U (GE) and CBS (CBS) now have much bigger Web presences than they did at the beginning of the year. It will take a while to really assess the transactions’ financial impact. But both networks are already exploiting the pickups of the Weather […]
Big Deals Give NBC U And CBS Online Bragging Rights. But How Much?
Tech

One Accurate Prediction: NBC U Buys Weather Channel

Hope you enjoyed your holiday weekend. Some (not) poor lawyers, bankers and other deal types had to spend part of it sewing up NBC U’s acquisition of The Weather Channel from Landmark Communications. Purchase price wasn’t disclosed, but had been previously estimated in the $3.5 billion range.
One Accurate Prediction: NBC U Buys Weather Channel
Tech

Report: NBC U Thiiiis Close To Weather Channel Deal

NBC U and its venture capital consortium appear very close to announcing they’ve closed a deal for Weather Channel, Reuters reports. The deal is expected to come in close to $3.5 billion and will include $1.8 billion in equity and debt from Blackstone Group LP and Bain Capital.
Report: NBC U Thiiiis Close To Weather Channel Deal
Tech

NBC U + Weather.com = Top 10 Web Company

The deal for the Weather Channel is NBC U’s to lose. Time Warner (TWX) pulled out of the bidding on Friday and Landmark Communications entered into exclusive talks with NBC U and its private equity partners. With private equity involved, it’s a complex deal. But let’s assume, for a moment, […]
NBC U + Weather.com = Top 10 Web Company
Tech

Report: NBC U (GE) Bidding $3.5 Billion For Weather Channel

When Landmark first put Weather Channel on the block in January, the asking price floated was $5 billion. Now the leading bidder for the cable channel and Web site, a consortium including NBC U (GE), Blackstone Group and Bain Capital, is offering $3.5 billion, roughly half of which, or $1.8 […]
Report: NBC U (GE) Bidding $3.5 Billion For Weather Channel