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The most powerful emotion in marketing may surprise you — and more brands need to tap into it, according to an expert in social influencer marketing

Oliver Yonchev is the US managing director of Social Chain, which works with brands like Amazon, Coca-Cola, DreamWorks, and Disney on social influencer marketing. In this opinion piece, he writes that marketers are obsessed with making people feel something, and rightly so – because the way we feel often dictates […]
The most powerful emotion in marketing may surprise you — and more brands need to tap into it, according to an expert in social influencer marketing
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The cofounder of Warby Parker says being raised by a single mum taught him 5 lessons about business — and totally changed his perception of what a workday looks like

Jeff Raider is the co-founder of Warby Parker and men’s care startup Harry’s. He says that growing up, he watched his single mum work incredibly hard as an entrepreneur, and he swore he’d never start a business himself. But he changed his mind, and since founding Warby Parker and Harry’s, […]
The cofounder of Warby Parker says being raised by a single mum taught him 5 lessons about business — and totally changed his perception of what a workday looks like