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Why advertisers are betting on retailers like Kroger and CVS

Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising. If you’re not a subscriber, sign up here to get this in your inbox daily. Why advertisers are betting on retailers like Walmart and CVS The pandemic has been […]
Why advertisers are betting on retailers like Kroger and CVS
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Walmart’s big ambitions to take on Amazon

Hi and welcome to the Advertising Insider, weekly edition, where we break down the big stories in media and advertising. Remember you can sign up to get this daily newsletter here. What Walmart wants Since Donald Trump demanded that TikTok be sold to a US company, a growing list of […]
Walmart’s big ambitions to take on Amazon
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Inside Amazon’s advertising business, which is $13 billion and growing fast

Amazon’s e-commerce dominance is quickly expanding to advertising. The pandemic has drastically cut ad budgets as marketers reign back their spending, but e-commerce advertising is booming as people shop more from home — with Amazon leading the pack. EMarketer forecast that e-commerce advertising would rise 39% to $US17.4 billion in […]
Inside Amazon’s advertising business, which is $13 billion and growing fast