Tech

The summer of the ‘VSCO girl’ may be over, but retailers and the VSCO app itself are still reaping the benefits of the craze that swept Gen Z

Generation Z helped bring a new term into widespread acceptance this summer: VSCO girls, teens heralding brightly coloured outfits and environmentally friendly items. The term comes from an aesthetic associated with the popular photo-editing app VSCO, who told Business Insider it played no part in launching the trend. Even after […]
The summer of the ‘VSCO girl’ may be over, but retailers and the VSCO app itself are still reaping the benefits of the craze that swept Gen Z