Strategy

8 best ‘anti-ads’ that sold you a product by telling you not to buy it

Anti-ads are exactly what they sound like: Ads that tell consumers not to buy a product, make some self-referential joke, or poke fun at the concept of advertising itself. Companies like Patagonia, Supreme, and Volkswagen have built their brands with these tactics. Other brands, like Coca-Cola’s failed brand OK Soda, […]
8 best ‘anti-ads’ that sold you a product by telling you not to buy it
News

Why Volkswagen stopped making its most iconic car, the VW Beetle

The Volkswagen Beetle sold over 23 million units in its 81-year run. From its dark origins in 1930s Nazi Germany to the “Summer of Love” in 1967, the VW Beetle is one of the most recognisable cars ever made. In 2019 the final Beetle rolled off the line in Puebla, […]
Why Volkswagen stopped making its most iconic car, the VW Beetle