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Wall Street Mostly Hates Adtech IPOs

The past few years have not been particularly kind to advertising technology companies who’ve tried their luck on the stock market. Despite big revenues and huge promise, most of the companies in the recent wave of ad tech IPOs have either failed miserably out of the gate, or have just […]
Wall Street Mostly Hates Adtech IPOs
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How Facebook’s New Mobile Ad Network Solves Zuckerberg’s Biggest Problem

[credit provider=”Flickr/Wired Photostream” url=”http://www.flickr.com/photos/wiredphotostream/6302976743/sizes/o/in/photostream/”] Yesterday, Facebook announced it was testing a new mobile ad network in which Facebook users will be shown ads on their mobile devices even when the user is not on Facebook.The obvious question is, why would Facebook build this network when its current mobile offering — […]
How Facebook’s New Mobile Ad Network Solves Zuckerberg’s Biggest Problem
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Velti Just Closed A $27 Million Mobile Marketing Deal

[credit provider=”Velti”] Mobile ad company Velti has just closed what it describes as “a $27 million, 2-year deal to provide its mobile marketing technology to a major U.S. brand.”The company declined to name the client, but given that Velti’s Q2 2012 revenue was $59 million, the deal would make it […]
Velti Just Closed A $27 Million Mobile Marketing Deal
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Check Out This Mobile Ad Company’s Space-Age Office In San Francisco

[credit provider=”Velti”] Velti, the mobile advertising giant, moved into a new office space in San Francisco in May, and it’s fair to say the new digs are some of the most stylish we’ve ever seen.The company insists the following photos are not Photoshopped; the space really is this light and […]
Check Out This Mobile Ad Company’s Space-Age Office In San Francisco
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Google Mounted A Huge Challenge To Apple’s Dominance Of Mobile Advertising This Summer

[credit provider=”Micurs / Flickr, CC” url=”http://www.flickr.com/photos/micurs/6866557692/sizes/c/in/photostream/”] Google’s Android platform stole four percentage points of market share from Apple’s platforms in July, according to an analysis of mobile ad impressions served by Velti, the mobile ad serving network.It is the first time Android has made gains on Apple this year, the […]
Google Mounted A Huge Challenge To Apple’s Dominance Of Mobile Advertising This Summer
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4 Companies Who Are Losing Millions In Mobile Advertising

[credit provider=”Ivan Mlinaric / Flickr, CC” url=”http://www.flickr.com/photos/eye1/5124913334/”] Anyone thinking of jumping into the Jumptap IPO when it’s finally registered may want to think about this depressing fact about mobile advertising companies: They don’t make money. We’re in the middle of an amazing boom in the mobile advertising business. $1.25 billion […]
4 Companies Who Are Losing Millions In Mobile Advertising
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Mobile Advertising Provider Velti Sees Major Revenue Hike

[credit provider=”Flickr / stevendepolo” url=”http://www.flickr.com/photos/stevendepolo/5437289693/in/photostream/”] Velti, the mobile advertising and marketing behemoth, is boasting 75 per cent year-on-year revenue growth at the end of Q1 2012. The 11-year-old global provider had a first quarter revenue of $51.8 million, but a net loss of $8.8 million. That was less than its […]
Mobile Advertising Provider Velti Sees Major Revenue Hike