Tagged With TV Advertising

Targeted TV advertising is losing steam, and industry players are scrambling to save it

Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out

Advertisers: If you actually care about the Black Lives Matter movement, pull your ads from Fox News

CEOs mull the future of media and advertising, TV's death spiral, and influencers branch out

Beyond event cancellations, the coronavirus' impact on advertising starts to sink in

Seeking nominations for the most important insiders shaping the future of TV advertising

Elizabeth Warren puts more billionaires on blast, reportedly purchasing CNBC ad time to further push her wealth tax

The death of TV ads; Amazon's ad problem; Frito-Lay rethinks its products

TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back

Juul is spending $10 million on a TV ad campaign aimed at adults, amid criticism that its e-cigarettes get teens hooked

"What the f--- is happening to our business?': As ad execs hit Cannes, New Yorker scribe Ken Auletta's new book chronicles the industry's various existential crises

Here are 4 surprising reasons why advertisers can't quit TV

Adidas says it's ditching TV advertising because young people engage with the brand on mobile

How YouTube's new $35-a-month cable competitor could fix the biggest flaw of its rivals

Online companies are the biggest spenders on TV advertising in the UK

The NFL and CBS had a high-level meeting about speeding up games

Fox made $US500 million off the Super Bowl

How YouTube could capitalise on its rivals' mistakes, and conquer the future of TV

The rise of Netflix could hurt the NFL

The NFL is going to experiment with how TV commercials are shown during games