Hello and welcome to Insider Advertising for February 5. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on: Ad agency M&A to watch. Who will replace Jeff Zucker? The $US1.5 billion sports-betting industry. If this email was forwarded to you, sign up here for your daily insider’s guide […]
A host of major brands asked their ad agencies to pause their advertising campaigns amid the attack on the US Capitol. At least one TV network stopped running commercial breaks during the attempted coup. Advertisers are seeking advice on what to do next, and the news coverage also leaves a […]
Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising. To get this email in your inbox daily, sign up here. This week: Media’s horrible year, can SPACs save digital media, and the top stories of November. Good riddance, […]
Hi! Welcome to the Insider Advertising daily for September 17. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today’s news: Targeted TV ads hit a speed bump, Cision and Meltwater […]
TV companies long bet on the promise of addressable advertising to save their $US70 billion industry amid the rise of cord cutters and streaming video giants. But the coronavirus has caused advertisers to cut addressable ad budgets and consumers to drop pay-TV services. And AT&T – one of a few […]
Mike Shields, the former advertising editor for Business Insider who’s now CEO of Shields Strategic Consulting, argues that advertisers who still spend with Fox News, even if they disagree with its content, aren’t doing enough. Last week, T-Mobile CEO Mike Sievert instructed his team to pull its ads from Fox […]
Hi and welcome back to Advertising and Media Insider, your weekly industry news roundup. I’m Lucia Moses, deputy editor here. First: We’re getting ready to publish our annual list of the world’s most innovative CMOs. Read about it and submit your nominations here. CEOs mull advertising’s future For a newsroom-wide […]
Hello! First off, I hope you’re all healthy and as isolated as possible in these jittery times. Like most of you likely are, my colleagues and I are all working from home, and I remind myself daily, I’m fortunate to be able to. Welcome to the Advertising & Media Insider […]
Business Insider is planning to publish a list of the top people who are shaping the future of TV advertising. We’re looking for a variety of big names and behind-the-scenes people who are leading everything from over-the-top TV to measurement and new ad formats. The list will include a mix […]
Senator Elizabeth Warren is taking her squabble with opposing billionaires to TV by buying ad time for CNBC this week, a campaign aide told CNBC. The video is titled “Elizabeth Warren Stands Up to Billionaires,” and includes clips of investor Leon Cooperman, former Goldman Sachs CEO Lloyd Blankfein, and others […]
Good morning from New York’s Advertising Week, where declining trust in the media, ad avoidance, and privacy concerns are high on advertisers’ minds. Here’s what’s kept us busy when we’re not moderating and jumping in and out of sessions: One big theme of the TV business upheaval is that the […]
Hello! Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week. We’re in TV upfronts season, and while the networls’ presentations are geared towards giant advertisers, offstage they’re paying more attention to direct-to-consumer startups. For these […]
Juul, the popular e-cigarette company, announced it will be launching a $US10 million TV advertisement campaign featuring ex-cigarette smokers who have made the switch to Juul’s e-cigarettes. This comes after the company experienced a tumultuous year, as health officials and regulators criticised its use of social media ads and flavour […]
As hundreds of high-powered advertising and media executives descend on Cannes this week for a flurry of meetings, marketing stunts, and boozy yacht parties, there’s an undercurrent of deep uncertainly about the industry’s future. As well chronicled in New Yorker writer Ken Auletta’s new book, “Frenemies: The Epic Disruption of […]
TV ratings continue to slide. People are...
Adidas chief executive Kasper Rorsted told CNBC...
On Tuesday, YouTube unveiled YouTube TV, its...