Tagged With TV Advertising

The death of TV ads; Amazon's ad problem; Frito-Lay rethinks its products

TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back

Juul is spending $10 million on a TV ad campaign aimed at adults, amid criticism that its e-cigarettes get teens hooked

"What the f--- is happening to our business?': As ad execs hit Cannes, New Yorker scribe Ken Auletta's new book chronicles the industry's various existential crises

Here are 4 surprising reasons why advertisers can't quit TV

Adidas says it's ditching TV advertising because young people engage with the brand on mobile

How YouTube's new $35-a-month cable competitor could fix the biggest flaw of its rivals

Online companies are the biggest spenders on TV advertising in the UK

The NFL and CBS had a high-level meeting about speeding up games

Fox made $US500 million off the Super Bowl

How YouTube could capitalise on its rivals' mistakes, and conquer the future of TV

The rise of Netflix could hurt the NFL

The NFL is going to experiment with how TV commercials are shown during games

NFL execs are considering cutting back the number of ads in games --  as ratings tank

A huge ad company just shifted $200 million of its TV money to YouTube

How to make the most memorable TV ad, according to neuroscience

This was the first ad ever to air on UK TV -- here's the story behind it

The internet ad industry thinks the term 'second-screening' should be replaced with 'switch-screening' because TV is no longer dominant

7 sneaky strategies TV ads use to get you to spend more

4 reasons why ad budgets may do a U-turn back to TV networks