Tagged With TV Advertising

Targeted TV advertising is losing steam, and industry players are scrambling to save it


Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out


Advertisers: If you actually care about the Black Lives Matter movement, pull your ads from Fox News



CEOs mull the future of media and advertising, TV's death spiral, and influencers branch out


Beyond event cancellations, the coronavirus' impact on advertising starts to sink in


Seeking nominations for the most important insiders shaping the future of TV advertising



Elizabeth Warren puts more billionaires on blast, reportedly purchasing CNBC ad time to further push her wealth tax


The death of TV ads; Amazon's ad problem; Frito-Lay rethinks its products


TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back


Juul is spending $10 million on a TV ad campaign aimed at adults, amid criticism that its e-cigarettes get teens hooked


"What the f--- is happening to our business?': As ad execs hit Cannes, New Yorker scribe Ken Auletta's new book chronicles the industry's various existential crises


Here are 4 surprising reasons why advertisers can't quit TV



Adidas says it's ditching TV advertising because young people engage with the brand on mobile


How YouTube's new $35-a-month cable competitor could fix the biggest flaw of its rivals


Online companies are the biggest spenders on TV advertising in the UK


The NFL and CBS had a high-level meeting about speeding up games



Fox made $US500 million off the Super Bowl


How YouTube could capitalise on its rivals' mistakes, and conquer the future of TV


The rise of Netflix could hurt the NFL


The NFL is going to experiment with how TV commercials are shown during games