Alcohol sales were up in 2020, especially hard seltzer and canned cocktails. Analysts say even as bars reopen, customers will continue to buy.
We sampled Truly’s reformulated recipe in advance of its early November relaunch and came to the conclusion that the updated beverage is significantly improved from its original version. The brand enhanced all 13 of its flavours to make them “bigger, brighter, and bolder,” Truly founder and developer Casey O’Neill told […]
Truly is unveiling a reformulated recipe for all 13 of its existing hard seltzer flavours, while also debuting new watermelon and kiwi flavours, beginning in early November. The Boston Beer Company-owned brand will also roll out a lemonade hard seltzer in 2020. “We’ve cleaned up the finish on Truly so […]
We may be approaching the official start of fall, but consumer demand for hard seltzer – the unofficial drink of summer – is showing no signs of stopping. White Claw has solidified itself as the leading brand in the category, and the beverage has amassed so many enthusiasts that it […]
The Midwest is leading social media mentions and search queries of White Claw, the leading hard seltzer brand. In a recent analysis of 200,000 geotagged tweets referencing the drink during the months of July and August, Ohio topped the list. Midwestern states at large comprised a total of six of […]