News

We tested the overhauled drinks Truly rolled out to challenge White Claw’s hard-seltzer dominance and found they were a huge improvement

We sampled Truly’s reformulated recipe in advance of its early November relaunch and came to the conclusion that the updated beverage is significantly improved from its original version. The brand enhanced all 13 of its flavours to make them “bigger, brighter, and bolder,” Truly founder and developer Casey O’Neill told […]
We tested the overhauled drinks Truly rolled out to challenge White Claw’s hard-seltzer dominance and found they were a huge improvement
News

The Midwest has established itself as the epicentre of White Claw fever

The Midwest is leading social media mentions and search queries of White Claw, the leading hard seltzer brand. In a recent analysis of 200,000 geotagged tweets referencing the drink during the months of July and August, Ohio topped the list. Midwestern states at large comprised a total of six of […]
The Midwest has established itself as the epicentre of White Claw fever