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Kanye West just filed a trademark application for a YEEZY-branded cosmetics line — hinting at a potential foray into the beauty business

Kanye West has applied for a trademark on Yeezy-branded cosmetics. The filing includes provisions for makeups, creams, hair gels, and even scented pine cones. Companies often file trademarks to protect intellectual property without actually selling products, but the move has sparked speculation of a possible Yeezy beauty business. The Yeezy […]
Kanye West just filed a trademark application for a YEEZY-branded cosmetics line — hinting at a potential foray into the beauty business
News

Taser, Xerox, Popsicle, and 31 more brands-turned-household names

Google, Taser, and Xerox are all examples of brand names that have become generic words for a type of product. The process is known as genericization, and in some cases, it can result in companies losing their trademark. Escalator and kerosene are some lesser-known examples of brand names that have […]
Taser, Xerox, Popsicle, and 31 more brands-turned-household names