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Meet the startup founder challenging the way women shop for bras

ThirdLove is an online bra startup that launched in 2013. It is known for challenging longtime market leaders such as Victoria’s Secret by offering more inclusive marketing and extended sizes. In the past year, ThirdLove has become more public about its quest to shake up the lingerie industry. The company […]
Meet the startup founder challenging the way women shop for bras
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Target is accelerating the lingerie wars with bras that cost under $22

Target has launched three new low-cost and body-inclusive underwear and sleepwear brands. Auden, the underwear and bra brand, will offer over 200 bras in more than 40 styles and more than 200 underwear options in 50 styles for under $US22. The retailer is following in the footsteps of other disruptors […]
Target is accelerating the lingerie wars with bras that cost under $22
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ThirdLove is homing in on Victoria’s Secret’s biggest weakness

ThirdLove is homing in on Victoria’s Secret’s biggest weakness: size inclusivity.> On Wednesday, the online lingerie brand rolled out eight new sizes and expanded its assortment of existing styles. This brings its collection to 78 bra sizes. ThirdLove is homing in on Victoria’s Secret’s biggest weakness: size inclusivity. On Wednesday, […]
ThirdLove is homing in on Victoria’s Secret’s biggest weakness
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These up-and-coming lingerie brands should terrify Victoria’s Secret

Victoria’s Secret has been accused of failing to appeal to female shoppers in recent years, with some customers complaining on Facebook that its ads, which feature scantily dressed models, are targeted more towards men than women. Meanwhile, rival brand Aerie has doubled down on its efforts to promote female empowerment […]
These up-and-coming lingerie brands should terrify Victoria’s Secret