Google announced in January that by 2022 it would eliminate third-party cookies, which help advertisers target digital ads.
Apple, Google, and others’ moves to kill third-party cookies threaten to topple the way advertisers have targeted consumers for years. Business Insider identified 20 people from adtech companies, publishers, agencies, and brands that are working on alternatives for advertisers. Visit Business Insider’s homepage for more stories. Advertisers are racing to […]
Hi! Welcome to the Insider Advertising daily for December 15. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]
Today’s news: The winning and losing agencies in Dentsu’s massive shakeup, the […]