Tagged With The-most-innovative-cmos

GE's Linda Boff reveals how the brand remains true to its DNA, why ad impressions are vanity metrics, and why it's finally embracing programmatic advertising


Burger King's CMO reveals the formula for the brand's success and why they're sticking with the agency model when competitors aren't


'We knew we needed to completely rebuild brand trust': Samsung CMO Marc Mathieu on Samsung's biggest ever brand crisis



'The beauty industry had really moved on': CoverGirl's Ukonwa Ojo takes us inside the company's biggest ever rebrand


The 25 most innovative CMOs in the world in 2018


'Openness actually draws people into the story': Why The New York Times is now putting its journalists front and center