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Ad Agencies Need To Be Versatile, Not Just Big

Robert Harwood-Matthews is the president of the New York office of advertising agency TBWA\Chiat\Day. As an ad agency boss — I often get asked about our ambitions in relation to scale, not financial ambitions but literally how big will we be. As though it were all a pure volume game. […]
Ad Agencies Need To Be Versatile, Not Just Big
News

The First IPad Air Commercial Casts Apple As The King Of Creativity

Apple has spent the past year figuring out who it wants to be. Its once charming and cool commercials transitioned into mini-melodramas this summer about the reason for Apple’s existence, which failed to register with viewers. And so Apple boosted its marketing design team in an attempt to reclaim its […]
The First IPad Air Commercial Casts Apple As The King Of Creativity
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Watch Ryan Lochte’s Stiff, Lifeless Performance In This New Nissan Ad

[credit provider=”Nissan”] It’s not clear whether Nissan is laughing at or with Olympic swimmer Ryan Lochte in its new web ads for the Sentra, from ad agency TBWA/Chiat/Day in Los Angeles.But Lochte does appear to be dimly aware that he’s not being taken seriously. (He has a reputation for not […]
Watch Ryan Lochte’s Stiff, Lifeless Performance In This New Nissan Ad
News

LET’S FACE IT: Apple’s Advertising Is Getting Old And Stale

[credit provider=”Aaron Jacobs/Flickr” url=”http://www.flickr.com/photos/aaronjacobs/64368770/sizes/m/in/photostream/”] Apple began its formal TV campaign for the iPhone 5 over the weekend and while the ads are nice, they’re not exactly breaking new creative ground.In fact, with the iPhone campaign now five years old, they’re looking rather boring and stale.
LET’S FACE IT: Apple’s Advertising Is Getting Old And Stale