James Jebbia established Supreme in 1994 in New York. Since then, it's gone from a small skateboarding store to a billion-dollar fashion brand.
James Bogart spent years collecting every Supreme box-logo T-shirt ever offered at retail, and now he’s selling his collection for roughly $US2 million through Christie’s. The stash comprises 253 shirts that the streetwear brand sold from 1994 to 2020. Christie’s is selling the collection alongside its first auction dedicated to […]
VF, which owns Vans, The North Face, and Timberland, is adding the fashion brand Supreme to its portfolio, it announced Monday. The companies expect the $US2.1 billion deal to be completed in late 2020. Supreme’s current investors, The Carlyle Group and Goode Partners, are selling their stakes, VF said. VF […]
Lamborghini and Supreme have teamed up to offer a brand-new capsule collection. The collection features hats, coveralls, jackets, and T-shirts. There’s also a skateboard. Visit Business Insider’s homepage for more stories. Two brands that occupy the most ostentatious aspects of their respective industries – Italian automaker Lamborghini and Supreme, an […]
Supreme was once a small skateboarding store in New York City. Now, it’s a billion-dollar company well known for its presence in the fashion industry. The retail value of Supreme’s clothing isn’t that outlandish, but once the items sell out, they begin to increase in value. Supreme under-produces to the […]
The fashion industry has been undergoing some major changes recently. Some luxury brands, like Ralph Lauren, have been partnering with streetwear brands to reach younger shoppers and experiment with different business models. Other brands, like Michael Kors, have looking to build more global portfolios. “It feels like we’re living in […]
Macy’s is taking lessons from the popular streetwear brand Supreme and doing weekly “drops” of its new limited-edition watches. These so-called “Watch Drops” kicked off in September and will be rolled out each week until November 21. Fashion drops are not only a good way to build hype around new […]
Teens are obsessed with Supreme, a skater brand that has seen mainstream success in recent years. Supreme has garnered a lot of attention in the last week after copies of the New York Post with Supreme ads on the cover flew off the shelves. Almost all Supreme products sell out […]
Teens are obsessed with Supreme, a skater brand that has seen mainstream success in recent years. Supreme has garnered a lot of attention in the last week after copies of the New York Post with Supreme ads on the cover flew off the shelves. Almost all Supreme products sell out […]
Teens are obsessed with Supreme, a skater brand that has seen mainstream success in recent years. Supreme has garnered a lot of attention in the past week after copies of the New York Post with Supreme ads on the cover flew off the shelves. Almost all Supreme products sell out […]
The New York Post featured an ad for Supreme on its front page on Monday. Supreme fans are paying $US20 or more for a copy of the paper, which typically costs $US1.50. The sportswear brand has gained a cult following as well as mainstream backing. A $US500 million cash infusion […]
Supreme is a streetwear brand founded in 1994. It has risen from cult status to more mainstream acceptance and is particularly popular with teens. I visited one of Supreme’s New York stores to see why it’s so popular. Supreme is red-hot. The streetwear-apparel brand had an amazing 2017, with a […]
Judge Michael Corriero explains what can happen...
