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Super Bowl commercials cost millions, but the payoff is hard for companies to resist. Here’s which companies were the biggest winners last year.

Super Bowl ads drove mobile and desktop traffic last year for various companies. Data from SimilarWeb showed a spike in traffic from January to February for TurboTax and others. Commercials during the highly watched game can cost millions. Visit the Business section of Insider for more stories. Companies that advertised […]
Super Bowl commercials cost millions, but the payoff is hard for companies to resist. Here’s which companies were the biggest winners last year.
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