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How Amazon’s next CEO could change advertising

Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I’m Lucia Moses, deputy editor here. Remember you can sign up to get this newsletter daily here. This week: Amazon advertising under Jassy Andy Main’s Ogilvy plans Entertainment companies’ franchise […]
How Amazon’s next CEO could change advertising
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The cross-platform future of Hollywood franchises is starting to take shape, as movie studios jump into streaming and Netflix builds content based on comics, games, and more

Hollywood studios are shifting their biggest franchises to streaming TV. Netflix is also rethinking its franchises and recently introduced new divisions to help its effort. Analysts say it could have major implications for the theatre and movie business. Visit the Business section of Insider for more stories. The biggest media […]
The cross-platform future of Hollywood franchises is starting to take shape, as movie studios jump into streaming and Netflix builds content based on comics, games, and more
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The top 9 movies on Netflix this week, from ‘The Dig’ to ‘Below Zero’

Netflix originals “The Dig” and “Below Zero” were popular on the streamer this week. Streaming search engine Reelgood keeps track of Netflix’s daily top 10 lists. It provides Insider with a rundown of the week’s most popular movies on Netflix every Friday. Visit the business section of Insider for more […]
The top 9 movies on Netflix this week, from ‘The Dig’ to ‘Below Zero’
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‘The Expanse’ showrunner says season 5 sets up a series ending, but that he’d be interested in keeping the show going beyond season 6

Amazon’s “The Expanse” season five finale debuted on Wednesday. Showrunner Naren Shankar talked to Insider about how the finale sets up the next and final season. Visit the Business section of Insider for more stories. Warning: This story contains spoilers for “The Expanse” season five finale. Amazon’s sci-fi series “The […]
‘The Expanse’ showrunner says season 5 sets up a series ending, but that he’d be interested in keeping the show going beyond season 6
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The most anticipated TV shows returning in February

Every month, Insider looks at the most anticipated returning TV shows in the US using data from the television-tracking app TV Time. February includes The CW’s “Black Lightning” and Apple’s “For All Mankind.” Visit Business Insider’s homepage for more stories. It’s a big month for fans of The CW’s DC […]
The most anticipated TV shows returning in February
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Zack Snyder’s ‘Justice League’ cut will premiere March 18 on HBO Max

HBO Max announced on Friday that “Zack Snyder’s Justice League” will premiere on March 18. Fans urged Warner Bros. to release Snyder’s version of “Justice League” after the theatrical cut flopped. Visit Business Insider’s homepage for more stories. The anticipated “Snyder Cut” finally has a release date. “Zack Snyder’s Justice […]
Zack Snyder’s ‘Justice League’ cut will premiere March 18 on HBO Max
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The top 9 streaming shows this week, from ‘WandaVision’ to ‘The Expanse’

Every week, Parrot Analytics provides Business Insider with a list of the nine most in-demand original TV shows on streaming services in the US. Disney Plus’ “WandaVision” surged in demand this week. Visit Business Insider’s homepage for more stories. “WandaVision” surged in audience demand this week, closing the gap between […]
The top 9 streaming shows this week, from ‘WandaVision’ to ‘The Expanse’
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WWE insiders break down new streaming strategy

Morning and welcome to Insider Advertising for January 28. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on: WWE’s new streaming strategy. PR giant APCO links up with data startup. Instagram mega influencer Danielle Bernstein alleged of ripping off fashion designers. If this email was forwarded to you, […]
WWE insiders break down new streaming strategy
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Why Disney+ is becoming more popular than other streaming services in some Asian markets

Disney+ localised its content strategy by launching special streaming services such as Hotstar in Indonesia to attract more subscribers. The platform’s affordable subscription fees and business model make Disney+ more favourable over Netflix in these markets, some analysts say. Visit Business Insider’s homepage for more stories. Disney+, the video streaming […]
Why Disney+ is becoming more popular than other streaming services in some Asian markets
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The top 9 streaming shows this week, from ‘WandaVision’ to ‘Cobra Kai’

Every week, Parrot Analytics provides Business Insider with a list of the nine most in-demand original TV shows on streaming services in the US. Disney Plus’ “WandaVision” made the list this week, but is still far from catching “The Mandalorian” and “Cobra Kai.” Visit Business Insider’s homepage for more stories. […]
The top 9 streaming shows this week, from ‘WandaVision’ to ‘Cobra Kai’
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The 10 biggest Netflix original movies of all time

Netflix highlighted popular movies like “The Midnight Sky” and “Holidate” in its earnings report on Tuesday. They have entered the top 10 of the biggest Netflix original movies ever. The list includes mostly movies that were released in 2020 as Netflix continues to gain subscribers. Visit Business Insider’s homepage for […]
The 10 biggest Netflix original movies of all time
Tech

Netflix added 8.5 million paid subscribers in Q4, surpassing 200 million for the first time despite slowed growth following a massive pandemic-driven spike

Netflix surpassed 200 million subscribers during Q4 as growth looks to be slowing after a pandemic-driven spike in 2020. It added 8.51 million paid subscribers in Q4, surpassing estimates of 6.03 million. Netflix continues to face competition with a slew of new streaming rivals, like Disney Plus and HBO Max. […]
Netflix added 8.5 million paid subscribers in Q4, surpassing 200 million for the first time despite slowed growth following a massive pandemic-driven spike
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The top 9 shows on Netflix this week, from ‘Lupin’ to ‘Bridgerton’

“Lupin” debuted on Netflix’s popularity rankings this week but couldn’t top “Bridgerton.” Netflix introduced daily top lists of the most popular titles on the streaming service in February. Streaming search engine Reelgood keeps track of the lists and provides Business Insider with a rundown of the week’s most popular TV […]
The top 9 shows on Netflix this week, from ‘Lupin’ to ‘Bridgerton’
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The top 9 streaming shows this week, from ‘Cobra Kai’ to ‘The Mandalorian’

Every week, Parrot Analytics provides Business Insider with a list of the nine most in-demand original TV shows on streaming services in the US. Netflix’s “Cobra Kai” surpassed “The Mandalorian” in audience demand this week. Visit Business Insider’s homepage for more stories. Netflix’s “Cobra Kai” dethroned Disney Plus’ “The Mandalorian” […]
The top 9 streaming shows this week, from ‘Cobra Kai’ to ‘The Mandalorian’
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Netflix shares the inclusion strategy that helped it improve Black representation in its leadership and the areas it needs to do better in like recruiting Latinx staffers

Netflix released on Wednesday its first inclusion report that details its progress on diversity, the strategies that moved the needle, and where it needs to do better. The report showed that Netflix made big strides since 2017 in recruiting Black staffers, who now make up 8% of its full-time US […]
Netflix shares the inclusion strategy that helped it improve Black representation in its leadership and the areas it needs to do better in like recruiting Latinx staffers
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17 TV stars who have made salaries of $1 million or more per episode

Sarah Jessica Parker, Cynthia Nixon, and Kristin Davis are expected to earn $US1 million per episode for HBO Max’s upcoming “Sex and the City” revival, “And Just Like That…,” according to Variety. They aren’t the first TV actors to join the $US1 million club. As big-name Hollywood talent has increasingly […]
17 TV stars who have made salaries of $1 million or more per episode
Tech

Over 2.4 million people watched a Spanish ‘Fortnite’ streamer reveal his in-game skin, and it smashed through Twitch records for concurrent viewers

Twitch streamer “The Grefg,” whose real name is David Cánovas Martínez, smashed through Twitch records on Monday afternoon with over 2.4 million people watching concurrently at one point. People were watching as Martinez revealed his in-game skin for the wildly popular game “Fortnite.” Previous Twitch viewer records were held by […]
Over 2.4 million people watched a Spanish ‘Fortnite’ streamer reveal his in-game skin, and it smashed through Twitch records for concurrent viewers
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The top 9 shows on Netflix this week, from ‘Bridgerton’ to ‘Cobra Kai’

“Bridgerton” and “Cobra Kai” were Netflix’s most popular TV shows this week. Netflix introduced daily top lists of the most popular titles on the streaming service in February. Streaming search engine Reelgood keeps track of the lists and provides Business Insider with a rundown of the week’s most popular TV […]
The top 9 shows on Netflix this week, from ‘Bridgerton’ to ‘Cobra Kai’
Tech

Warner Bros. is planning to introduce a new payment structure with filmmakers, casts, and crews, based partly on HBO Max streaming fees

Warner Bros. is working on deals for new payments to filmmakers and their crews, based partly on HBO Max streaming fees, according to multiple reports. The deals would “increase the odds of performance-based bonuses” for box office sales, Bloomberg reported Saturday. Legendary Entertainment’s “Godzilla vs. Kong,” is at the heart […]
Warner Bros. is planning to introduce a new payment structure with filmmakers, casts, and crews, based partly on HBO Max streaming fees
News

The top 9 streaming TV shows this week, from ‘Cobra Kai’ to ‘The Expanse’

Every week, Parrot Analytics provides Business Insider with a list of the nine most in-demand original TV shows on streaming services in the US. Netflix’s “Cobra Kai” is gaining on “The Mandalorian” in audience demand. Visit Business Insider’s homepage for more stories. Netflix’s “Cobra Kai” is gaining on Disney Plus’ […]
The top 9 streaming TV shows this week, from ‘Cobra Kai’ to ‘The Expanse’
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The 5 most anticipated TV shows returning in January

Every month, Business Insider looks at the most anticipated returning TV shows in the US using data from the television-tracking app TV Time. January includes Netflix’s “Cobra Kai” and The CW’s “Riverdale.” Visit Business Insider’s homepage for more stories. “Cobra Kai” returned this month for its third season at its […]
The 5 most anticipated TV shows returning in January
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The 5 most anticipated new TV shows coming in January

Every month, Business Insider looks at the most anticipated new TV shows debuting in the US using data from the television-tracking app TV Time. Disney Plus’ first original Marvel series, “WandaVision,” is the most anticipated series debuting in January. Visit Business Insider’s homepage for more stories. After being delayed due […]
The 5 most anticipated new TV shows coming in January
Tech

What is Tubi? Everything you need to know about the free streaming service

Tubi, one of the many emerging streaming services, is completely free to watch – it pays for content from its partner studios with ads, not subscriptions. Tubi has a sizeable number of movies and TV shows available to watch, and even has content curated specifically for kids. Visit Business Insider’s […]
What is Tubi? Everything you need to know about the free streaming service
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The top 9 movies on Netflix this week, from ‘The Prom’ to ‘Ava’

Jessica Chastain’s “Ava” surged in popularity on Netflix this week. Netflix introduced daily top lists of the most popular titles on the streaming service in February. Streaming search engine Reelgood keeps track of the lists and provides Business Insider with a rundown of the week’s most popular movies on Netflix […]
The top 9 movies on Netflix this week, from ‘The Prom’ to ‘Ava’
Tech

How to cancel your Acorn TV subscription no matter how you signed up for it

You can cancel Acorn TV by going to the Acorn website and clicking “Cancel Membership” on your account page. If you subscribed to Acorn TV through Amazon Prime, you’ll need to cancel through Amazon’s “Memberships & Subscriptions” menu instead. Visit Business Insider’s Tech Reference library for more stories. Acorn TV […]
How to cancel your Acorn TV subscription no matter how you signed up for it
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The first two seasons of ‘The Office’ will stream for free on Peacock next month after leaving Netflix, but fans will have to pay to access the whole series

“The Office” is leaving Netflix for Peacock in January. The first two seasons will be available for free, with the rest of the series behind a $US5 a month subscription. Peacock is NBC Universal’s ad-supported streaming service. Visit Business Insider’s homepage for more stories. NBC’s beloved sitcom “The Office” is […]
The first two seasons of ‘The Office’ will stream for free on Peacock next month after leaving Netflix, but fans will have to pay to access the whole series
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The top 8 TV shows of 2020, according to Nielsen ratings

Nielsen’s top TV shows of 2020 on linear networks included “This Is Us,” “Young Sheldon,” and the usual procedurals. Law-enforcement shows like “NCIS” and “FBI” topped the list in a year where police-focused entertainment drew scrutiny amid protests against racism and police violence. The year-end list was similar to Nielsen’s […]
The top 8 TV shows of 2020, according to Nielsen ratings
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The top 9 movies on Netflix this week, from ‘Peppermint’ to ‘Marauders’

“Peppermint” was a hit on Netflix this week but notably absent from the streamer’s popularity rankings was David Fincher’s “Mank.” Netflix introduced daily top lists of the most popular titles on the streaming service in February. Streaming search engine Reelgood keeps track of the lists and provides Business Insider with […]
The top 9 movies on Netflix this week, from ‘Peppermint’ to ‘Marauders’
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A research firm ranked the 20 most powerful entertainment brands right now based on 350,000 surveys over 2 years

National Research Group conducted 350,000 online surveys with consumers since January 2019 to determine the top entertainment brands right now. In an interview with Business Insider, NRG’s executive vice president of strategy, Ethan Titelman, explained that the list doesn’t necessarily rank the brands by popularity, but reflects a franchise’s “forward […]
A research firm ranked the 20 most powerful entertainment brands right now based on 350,000 surveys over 2 years
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The 5 most anticipated TV shows returning in December

Every month, Business Insider looks at the most anticipated returning TV shows in the US using data from the television-tracking app TV Time. December includes Netflix’s “Big Mouth” and Amazon’s “The Expanse.” Visit Business Insider’s homepage for more stories. Amazon’s “The Expanse” returns in December for its penultimate fifth season. […]
The 5 most anticipated TV shows returning in December
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The 5 most anticipated new TV shows coming in December

Every month, Business Insider looks at the most anticipated new TV shows debuting in the US using data from the television-tracking app TV Time. CBS All Access’ “The Stand” is the most anticipated series debuting in December. Visit Business Insider’s homepage for more stories. Stephen King’s post-apocalyptic novel “The Stand” […]
The 5 most anticipated new TV shows coming in December
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