News

Ron Burgundy Now Has His Own Line Of Scotch [THE BRIEF]

Good morning, AdLand. Here’s what you need to know today: As part of the ubiquitous campaign for the upcoming movie Anchorman 2: The Legend Continues, liquor marketer Riviera Imports has released a Ron Burgundy-branded scotch called “Great Odin’s Raven Special Reserve.” In other Anchorman 2 promotional news (there is a […]
Ron Burgundy Now Has His Own Line Of Scotch [THE BRIEF]
Tech

Starcom Signs Up For TiVo’s TV Ratings

Media buying giant Starcom USA signed on to TiVo’s (TIVO) new Power Watch Consumer Panel, which promises to add demographic info to the picture of who’s skipping ads and when. TiVo began offering advertisers set-top data to advertisers back in April, when it launched Stop Watch, which measures viewing behaviour […]