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Nike just revealed the official uniforms it designed for Team USA at the Tokyo Olympics, and it’s the most high-tech line from the sports retailer yet

Nike unveiled its official Olympic uniforms for Team USA athletes competing in track, basketball, soccer, and skateboarding events in Tokyo, Japan, this summer. The line of apparel and shoes is the retailer’s most high-tech and sustainable collection to-date, according to Nike’s chief design officer John Hoke. “These are not just […]
Nike just revealed the official uniforms it designed for Team USA at the Tokyo Olympics, and it’s the most high-tech line from the sports retailer yet
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Under Armour executives defend accounting practices as ‘appropriate’ and say the company is fully cooperating with federal investigation

In its third-quarter earnings call on Monday, Under Armour executives addressed a Wall Street Journal report that the sports retailer’s accounting practices are at the centre of a federal investigation. “We have been fully cooperating with these inquiries for nearly two and a half years,” Under Armour’s chief financial officer, […]
Under Armour executives defend accounting practices as ‘appropriate’ and say the company is fully cooperating with federal investigation
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Nike just blew past Wall Street’s expectations, and experts say it’s thanks to tech and taking risks like its Colin Kaepernick campaign

Nike shares hit a record high on Wednesday after the brand greatly exceeded sales forecasts, pointing to payoff from long-term investments in areas like inclusive sizing, technology, and resonant advertising campaigns. “Nike has become not just a commodity, but a statement,” Jeff Carvalho, managing director of Highsnobiety, told Business Insider. […]
Nike just blew past Wall Street’s expectations, and experts say it’s thanks to tech and taking risks like its Colin Kaepernick campaign
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Top sneaker reseller halts sales of the controversial Nike ‘Betsy Ross’ American flag shoe selling for over $2,000 because it did ‘not align’ with the company’s ‘value system’

Nike’sBetsy Ross flag-themed sneakers were selling online for more than $US2,000 after the company decided against releasing the sneakers. A pair of the sneakers were sold on sneaker resale site StockX on Tuesday morning for $US2,499 – more than 20 times the retail price of $US120. On Tuesday afternoon, StockX […]
Top sneaker reseller halts sales of the controversial Nike ‘Betsy Ross’ American flag shoe selling for over $2,000 because it did ‘not align’ with the company’s ‘value system’
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Adidas has a new sneaker that proves hiker fashion is taking over

Adidas has rolled out a new hiking sneaker that is designed to incorporate “outdoor function and street style.” The sports retailer is likely cashing in on a new fashion trend that some experts are referring to as the “urban hiker.” On Friday, Adidas rolled out a new hiking sneaker that […]
Adidas has a new sneaker that proves hiker fashion is taking over
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