Michael Jordan has one of the most celebrated athlete-endorsed brands of all time. But when the NBA player launched the Jordan brand with Nike in 1984, he apparently didn’t want to go ahead with the deal. “He didn’t want to go,” David Falk, Jordan’s agent, said on Kevin Durant and […]

Nike, Adidas, and the Air Jordan brand dominated sneaker sales in 2019. According to NPD analyst Matt Powell, sales in athletic footwear grew slightly in 2019, though the lack of a hot shoe hurt growth overall. From Nike Air Max 270 to Converse, here are the best-selling sneakers of 2019, […]

A controversial Nike sneaker is becoming popular in the resale sphere. Some have claimed that the Nike Vaporfly sneaker, the shoe of choice for the man and woman who hold marathon world records, offers its wearers an unfair advantage. A ban on the shoe from World Athletics, which oversees international […]

In its third-quarter earnings call on Monday, Under Armour executives addressed a Wall Street Journal report that the sports retailer’s accounting practices are at the centre of a federal investigation. “We have been fully cooperating with these inquiries for nearly two and a half years,” Under Armour’s chief financial officer, […]

Nike announced on Tuesday that its longtime CEO Mark Parker would be stepping down from his role as chief executive in January. Parker, who will become executive chairman of the board of directors, is set to be replaced by tech veteran and former eBay CEO John Donahoe. The new leadership […]

While the announcement that Nike CEO Mark Parker was stepping down was a surprise, the selection of former eBay CEO and Silicon Valley tech titan John Donahoe as his successor was anything but. Parker has been aggressively focused on digital growth and transformation at the company. In an interview with […]

Under Armour CEO Kevin Plank announced on Tuesday he would be stepping down and moving into a role as executive chairman and brand chief at the company. We asked experts to weigh in on the larger implications of the leadership shift and how executive changes could play a role in […]

Nike shares hit a record high on Wednesday after the brand greatly exceeded sales forecasts, pointing to payoff from long-term investments in areas like inclusive sizing, technology, and resonant advertising campaigns. “Nike has become not just a commodity, but a statement,” Jeff Carvalho, managing director of Highsnobiety, told Business Insider. […]

Sportswear maker Puma opened a new flagship store on Manhattan’s Fifth Avenue in New York City on Thursday. The sportswear company has seen steady growth in the last few years. Most recently, Puma reported a sales increase of 15.7% for the second quarter of 2019. “I don’t see my job […]

Nike and Adidas are the two leading athletic brands, and they’re in tight competition. Nike said in 2019 that the year would bring more products and campaigns focused on women, including debuting plus-size mannequins and more women’s clothing options. Adidas is also in the midst of a multi-year strategy to […]

Nike’sBetsy Ross flag-themed sneakers were selling online for more than $US2,000 after the company decided against releasing the sneakers. A pair of the sneakers were sold on sneaker resale site StockX on Tuesday morning for $US2,499 – more than 20 times the retail price of $US120. On Tuesday afternoon, StockX […]

Adidas has created what will likely be the first 100% recyclable shoe ever sold for the mass market. Called the Futurecraft Loop, the shoe is made to be sent back to Adidas, where it can be broken down and the materials used to create new shoes. The shoe is currently […]

Adidas posted strong 2018 earnings on Wednesday, but it had a few warnings for this year. Some popular sneaker styles, like the Stan Smith and the Superstar, have fallen out of favour, CEO Kasper Rorsted said during a press conference. Sales of the shoes fell by $US565 million from 2017 […]

Nike announced on Monday that it is sponsoring 14 national teams for the FIFA Women’s World Cup this summer and will be rolling out new products across womenswear later in the year. The new products include a high-tech sports bra that is designed with the same technology as its well-known […]

Adidas has rolled out a new hiking sneaker that is designed to incorporate “outdoor function and street style.” The sports retailer is likely cashing in on a new fashion trend that some experts are referring to as the “urban hiker.” On Friday, Adidas rolled out a new hiking sneaker that […]

Zion Williamson was wearing Nike PG 2.5 sneakers when one exploded during a game between Duke and North Carolina on Wednesday night. Nike’s PG 2.5 sneakers, part of the company’s collaboration with the Oklahoma City Thunder player Paul George, cost about $US110. Williamson was required to wear Nike shoes as […]

A sporting goods store in Colorado Springs, Colorado, is closing its doors after 20 years, according to local news reports. The owner says it’s partially due to his decision to stop selling Nike products following the brand’s release of its ad campaign starring Colin Kaepernick. Prime Time Sports, a sporting […]