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Demand for s’mores spiked in areas with most COVID-19 cases, the CEO of Hershey says — and the company tracked infection rates to decide its ad spend

Hershey CEO Michele Buck said demand for s’mores ingredients spiked in areas with high COVID-19 rates. The company tracked cases and adjusted its ad spending to target those areas, Buck told CNBC. Q4 profits for Hershey rocketed 41.5% to $US405.1 million, the company said Thursday. Visit the Business section of […]
Demand for s’mores spiked in areas with most COVID-19 cases, the CEO of Hershey says — and the company tracked infection rates to decide its ad spend