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How a Kay Jewellers consultant sold a $16,000 engagement ring through phone calls and photos after the coronavirus forced jewellers online

Signet, which owns Kay Jewellers, Zales, and Jared, has made some shifts to its strategy amid the coronavirus pandemic. Virtual consulting services, where salespeople can show customers photos and talk over the phone, are part of the company’s new strategy. A $US16,000 pear-shaped diamond ring was recently bought using virtual […]
How a Kay Jewellers consultant sold a $16,000 engagement ring through phone calls and photos after the coronavirus forced jewellers online