News

Nordstrom Found A Brilliant Way To Profit From Showrooming

The practice of showrooming — when people test out products in stores, and then buy them for cheaper online — is traditional retail’s worst nightmare. But Nordstrom found a brilliant way to benefit from the practice through a partnership with jewelry website Blue Nile, reports Brad Tuttle at Time. Blue […]
Nordstrom Found A Brilliant Way To Profit From Showrooming
Strategy

LightSpeed Is Helping Stores Kill Off ‘Showrooming’ For Good

This post is part of the “Future of Business” series, which examines how cutting-edge technologies are rapidly reshaping our world, from how businesses run to how we live. “The Future of Business” is sponsored by SAP. More in the series » The common narrative since e-commerce sites like Amazon and […]
LightSpeed Is Helping Stores Kill Off ‘Showrooming’ For Good