[credit provider=”AP” url=”http://www.apimages.com/OneUp.aspx?st=k&kw=kim%20kardashian&showact=results&sort=creationdatelower%3Areversealphabetical&intv=None&sh=10&kwstyle=and&adte=1305890125&pagez=60&cfasstyle=AND&rids=b9d48d1ed8894b6da4177e990e3cc2e3&dbm=PY2011&page=1&xslt=1&mediatype=Photo”] A few months ago, Shoedazzle transitioned from a subscription e-commerce company to simply an e-commerce company. It also expanded beyond shoes and began selling accessories and apparel.The moves paid off.
Change is good. It’s more than good – it’s necessary for growth. Companies need to evolve their offerings in order to keep things fresh and their customers interested.
[credit provider=”Christopher Polk/Getty Images” url=”http://www.gettyimages.com/detail/news-photo/personality-kim-kardashian-arrives-at-the-2011-mtv-video-news-photo/122720731″] Celebrity brands have a lot of power, and if you can get one on board with your business, there are serious benefits.Established celebrities have an existing base of maniacal fans and a massive promotional platform to leverage.
[credit provider=”Helga Esteb/Shutterstock” url=”http://www.shutterstock.com/gallery-564025p1.html”] Actress-turned-entrepreneur Jessica Alba co-founded a startup called Honest Company, an online commerce site that sells green diapers, biodegradable wipes, and other environment friendly items.All those baby items are sold under a private label, Kara Swisher at AllThingsD reports.
[credit provider=”Aaron Webb via Flickr” url=”http://www.flickr.com/photos/aaronw79/5048741070/”] Lately, we’ve seen a lot of “monthly box at your door” startups. ShoeDazzle, Kim Kardashian’s company, raised $40 million in May; it is valued at $280 million. Subscribers pay $39.95 to receive a purse or a pair of shoes every 30 days.Birchbox recently closed […]
Just like its super models, Brazil’s economy is smoking hot! With 80,000,000 Internet users and the country’s GPD growth rate at well over 7%, the home of Ronaldinho and Gisele figures to be a bastion of investment over the next decade.
[credit provider=”Wikimedia Commons” url=”http://commons.wikimedia.org/wiki/File:Jaslene_%26_West.jpg”] The tech bubble has reached Hollywood.From Justin Timberlake to Lady Gaga, celebrities are racing to invest in startups.
[credit provider=”JewelMint” url=”http://www.jewelmint.com/style-profile/”] Los Angeles is the second-biggest city in the United States, with a huge creative class and a lot of wealthy investors.But the city’s tech startups get a lot less attention than companies based a few hundred miles to the north in Silicon Valley and San Francisco.
[credit provider=”AP” url=”http://www.apimages.com/OneUp.aspx?st=k&kw=kim%20kardashian&showact=results&sort=date&intv=None&sh=10&kwstyle=and&adte=1304110103&pagez=60&cfasstyle=AND&rids=f25d82d30f7046c3a4b911ccebcb6e99&dbm=PY2011&page=1&xslt=1&mediatype=Photo”] Yesterday top Silicon Valley VC Andreessen Horowitz, also known as A16Z, led a $40 million investment in ShoeDazzle, a “Netflix for shoes” startup. ShoeDazzle is best known for being sponsored by Kim Kardashian, but it seems to be a huge business.A16Z Partner John O’Farrell says the company […]