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How rich New Yorkers made Santa Claus the face of Christmas

Santa is an iconic character, who dominates the media during the holidays. Although he’s now a brand influencer used to market products, he was originally a poor monk in Turkey. Rich New Yorkers in 19th century America used St. Nicholas as the face of Christmas to make the holiday more […]
How rich New Yorkers made Santa Claus the face of Christmas
News

Rudolph the Red-Nosed Reindeer has a festive retail origin story

Rudolph the Red-Nosed Reindeer was born out of a department store marketing assignment. Defunct Chicago-based department store Montgomery Ward wanted to pass out free colouring books to children during the holiday shopping season of 1939. Copywriter Robert L. May was tasked with writing a poem to go in the booklets. […]
Rudolph the Red-Nosed Reindeer has a festive retail origin story