Charles Saatchi becomes art.
The numbers say it's actually incredibly effective.
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[credit provider=”Linds Redding”] More on the heartbreaking story of Linds Redding, the former Saatchi & Saatchi and BBDO art director who, before dying of cancer, addressed a thoughtful rant to his colleagues that concluded a life spent in advertising was “a con. A scam. An elaborate hoax.”Redding kept a personal […]
Linds Redding, a New Zealand-based art director who worked at BBDO and Saatchi & Saatchi, died last month at aged 52 from an inoperable esophageal cancer. Redding also kept a blog, and after his passing an essay he wrote about the ad business, titled “A Short Lesson In Perspective,” has […]
Adweek’s headline about Saatchi & Saatchi CEO Kevin Roberts’ visit to his Warsaw, Poland, branch could not have put it better: “This Is How You Suck Up to Your Agency’s Visiting Global CEO.”
Morgan Stanley analyst Michelle Clark just issued this brutal note to investors that says JC Penney’s rebranding—its third in as many years—coupled with its complicated new pricing strategy is driving away it core customers. It may take the store several quarters to get them back:Consumers’ perception of JCP’s new pricing […]
[credit provider=”Kevin Roberts” url=”http://www.saatchikevin.com/The_Unofficial_KR_Bio/”] Saatchi & Saatchi CEO Kevin Roberts keeps a blog, KR Connect, on which he writes about the things that inspire him, the great work his agency is doing—and also his ridiculous travel schedule. “I’m travelling constantly so I spend around 250 nights a year in hotels,” […]
[credit provider=”commons.wikimedia.org” url=”http://commons.wikimedia.org/wiki/File:Boxing_at_the_2000_Olympic_games-cropped-small.jpeg”] It’s often said that the advertising business is all about relationships. But what happens when those relationships turn sour?Here are 10 huge fights, all involving CEOs—such as WPP’s Martin Sorrell and Deutsch’s Donny Deutsch—where the hatchets remain unburied.
[credit provider=”Ogilvy & Mather”] Lauren Crampsie, 31, to take over as Ogilvy & Mather’s global chief marketing officer (pictured).Say goodbye to Russian beer commercials.
[credit provider=”Wikimedia Commons” url=”http://en.wikipedia.org/wiki/File:JcPenney.jpgp”] After a five-year partnership, JCPenney and advertising agency Saatchi & Saatchi have called it quits.”Both J.C. Penney and Saatchi mutually decided to end our relationship,” a spokesperson for Penney told Ad Age.