News

With Yahoo Merger Likely Off, Rubicon CEO Frank Addante Tells Us His M&A Plans

[credit provider=”Frank Addante”] Rubicon Project CEO Frank Addante declined to deny today that his online ad giant was being circled by Yahoo! for possible acquisition. A Yahoo-Rubicon hookup has been a longtime, unconsummated rumour in the industry.When asked about it today, Addante would say only, “There are rumours all over […]
With Yahoo Merger Likely Off, Rubicon CEO Frank Addante Tells Us His M&A Plans
News

Why Facebook’s Next Big Step Will Be A Display Ad Network

[credit provider=”Getty”] There’s an obvious, massive hole in Facebook’s ad business right now: It lacks a display ad network, which would run standard format web ads on other publishers’ web sites, targeted via a Facebook cookie which syncs with third-party advertiser cookies.Think about it: Facebook just announced it was pursuing […]
Why Facebook’s Next Big Step Will Be A Display Ad Network
News

CEO Of Ad Giant Rubicon Says He’s Considering IPO

[credit provider=”Frank Addante”] Frank Addante, CEO of display ad giant The Rubicon Project, declined to rule out taking his company public in an IPO even though he’s currently in New York with a deck of slides for investors.Addante previously said an IPO might be in Rubicon’s future, but over lunch […]
CEO Of Ad Giant Rubicon Says He’s Considering IPO
Tech

Suddenly, Hollywood Is A Startup Hotbed

[credit provider=”San Diego Shooter via Flickr” url=”http://www.flickr.com/photos/nathaninsandiego/7460873790/sizes/o/in/photostream/”] There’s something brewing in Los Angeles.Suddenly, Hollywood has becoming a startup hotbed.
Suddenly, Hollywood Is A Startup Hotbed
Tech

Rubicon Project Crushes Google On A Key Ad Metric

[credit provider=”Flickr/Esther Dyson” url=”http://www.flickr.com/photos/edyson/416079576/sizes/o/in/photostream/”] The Rubicon Project, a Los Angeles-based advertising startup, just got major bragging rights. It beat Google on one key metric that advertisers care deeply about—reach, or how broadly their message gets seen.In the month of July, according to ComScore, the ads that Rubicon brokers on behalf […]
Rubicon Project Crushes Google On A Key Ad Metric