Strategy

Patagonia is going all in on a little-known farming technique its founder calls ‘the number one thing humans can do to combat global warming.’ Here’s how it works.

PatagoniaCEO Rose Marcario is a vocal proponent of regenerative organic agriculture. It’s an experimental farming method that prioritises soil health for the sake of absorbing carbon. While its long-term effects are unknown, it draws upon enough proven principles that it can safely be called a beneficial practice that’s worth pursuing. […]
Patagonia is going all in on a little-known farming technique its founder calls ‘the number one thing humans can do to combat global warming.’ Here’s how it works.
Strategy

Patagonia’s departing CEO gave us her best business advice, and how company leaders can combine a social mission with financial success

Departing PatagoniaCEO Rose Marcario was named one of Business Insider’s 100 People Transforming Business. Fast Company just reported that Marcario is stepping down after 12 years at the company and the last six as chief executive. Marcario grew Patagonia’s sales while doubling down on activism, which she told Business Insider […]
Patagonia’s departing CEO gave us her best business advice, and how company leaders can combine a social mission with financial success