Strategy

Want to make your brand psychologically capturing? Try using the power of ritual.

Rituals are an overlooked trade secret to brand recognition. Successful rituals have three key components: They’re repeated and comfortable, they’re meaningful, and they’re unifying. Brands like Starbucks, Apple, and Bacardi have leveraged rituals to draw in and engage customers. Visit Business Insider’s homepage for more stories. Whether it’s tech or […]
Want to make your brand psychologically capturing? Try using the power of ritual.
News

A ‘sorcerer’ has been sentenced to 2 years in prison for a ‘witchcraft extortion’ scheme that he claimed could help clients find love

A man who said he was a sorcerer would perform rituals to help clients find love. Along with his associates at Amarres Inmediatos, Ariel Boiteux, the “sorcerer,” would ask clients to record themselves while they drank alcohol, recited “sexually explicit incantations,” and performed sexual deeds, according to court documents. He […]
A ‘sorcerer’ has been sentenced to 2 years in prison for a ‘witchcraft extortion’ scheme that he claimed could help clients find love