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I shopped at Forum, a ‘smart’ store that tracks customers’ every move, and I’m convinced the technology it uses will transform retail

As online shopping and Instagram continue to transform the way Americans shop, the role of physical retail spaces is changing. B8ta, an experiential retail platform that previously focused on electronics, opened its first apparel and lifestyle “smart” store, Forum, in Los Angeles. I visited Forum and saw how its display […]
I shopped at Forum, a ‘smart’ store that tracks customers’ every move, and I’m convinced the technology it uses will transform retail