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Starbucks says a lack of festivity is to blame for last year’s holiday sales slump, and it’s doubling down on seasonal cheer

Starbucks is kicking off holiday celebrations a week early this Friday, with in-store decorations and increased marketing. Last year, the chain’s holiday sales slumped in part because stores “didn’t sufficiently reflect the festive environment,” Chief Operating Officer Roz Brewer said on a call with investors on Thursday. Starbucks has faced […]
Starbucks says a lack of festivity is to blame for last year’s holiday sales slump, and it’s doubling down on seasonal cheer