Valery Rozov knows what it’s like to fall off a mountain for 90 seconds. Rozov recently set an unofficial world record for the highest BASE jump, scaling Cho Oyu in China on October 5 to get to his launch pad. Just climbing up the mountain is impressive enough. Cho Oyu […]
And you thought Red Bull was bad.
It turns out...
At 3:38 a.m. this past Sunday, 48-year-old...
VIDEO: Aston Martin and Red Bull Racing are teaming up to build a hypercar.
The Red Bull Cape Fear surfing competition, the most insane and possibly dangerous event on water, started off Sydney yesterday following a weekend of huge storms. The comp is on today off Cape Solander, at Botany Bay National Park, near Sydney airport, and the surfing scene is already talking about […]
The Red Bull Cape Fear surfing competition is one of those opportunist moments for daredevils, thrillseekers and the utterly fearless and right now it’s on in Sydney. While the massive east coast low pounded the coastline from Brisbane to Tasmania, washing property into the sea, 16 of the world’s most […]
And you thought Red Bull was bad.
It turns out...
Red Bull cliff divers are among the best in the...
VIDEO: It turns out Coca-Cola and Red Bull have less caffeine than you may think. We looked at the maximum amount of caffeine you should have each day, according to the Mayo Clinic and found out which drinks have the most caffeine and how many of each you should have in a single day.
And you thought Red Bull was bad.
If you're like me, the day doesn't...
Cliff diving is called tombstoning for a reason.
You'll need to use your hands and feet to make it.
This is the sixth year Valparaíso has hosted...
It looks like something out of a dream.
Red Bull gives good adventure and this spectacular night flight by paraglider Horacio Llorens in Norway a fortnight ago is no exception. The Spaniard was in Trømso, Norway, 350 kilometres above the Arctic Circle, where the temperature was -15C, patiently waiting for the right conditions for the Aurora Borealis to […]
VIDEO: A very cold version of "The Fast and the Furious."
VIDEO: It involves a perfectly balanced series of Jägerbombs.
VIDEO: It's crazy.
VIDEO: Ingredients: A Visual Exploration of 75 Additives & 25 Food Products, offers a jarring look inside the food Americans eat daily.
Riding a bike along a ridge in the French Alps...
VIDEO: Your drink may be loaded with extra sugar.
VIDEO: The Red Bull High Performance team partnered with neuroscientists from Burke Medical Research Institute/Cornell Medical College to study how the brain of an elite athlete works.
They say it gives you wings.
When the Pontiac Silverdome was built for $55...
VIDEO: Situated between Vienna's Rathausplatz and the Burgtheater, the Vienna Air King event brings mountain bike slopestyle into an urban setting.
VIDEO: Through the eyes of a motorcrosser.
VIDEO: These are the crazy ingredients in six things you probably eat every day.
Forks at the ready.
The go-fast guy.
Last weekend, Magnus Carlsen successfully...
No more sugary sustenance.
Red Bull is settling a class action lawsuit, alleging its "gives you wings" tagline is false advertising, for $US13m.
Money. Red Bull. Mashed potato. Poo.
Advertisements exist to sell us things, but sometimes they can change the way we think. The reason we have diamonds on our engagement rings, or why we drink orange juice each morning, or even our idea of Santa Claus can be traced back to iconic ads. At its best, advertising […]
Five members of the Red Bull Air Force stunt...
Extreme sports provide for some of the most...
Fuel flow limit exceeded.
The 2014 Red Bull Air Race season kicked off in Dubai over the weekend, and the current world champion took home the first win. The race works like a slalom event: One at a time, pilots fly a course through a series of pylons as quickly as possible. Best time […]
With its sponsored post Friday, fashion brand Michael Kors kicked off the era of the Instagram advertisement to a flurry of positive and negative responses. Whether you like them or not, ads on Instagram are here to stay, a valuable revenue stream that parent company Facebook would be downright stupid […]
The mother of a deceased 33-year-old Brooklyn father has filed an $US85 million lawsuit against Red Bull that claims the energy drink gave him a deadly heart attack, The New York Daily News reports. The lawsuit filed by Cory Terry’s mother is believed to be the first wrongful death lawsuit […]
Red Bull is facing its first ever wrongful death lawsuit, with the family of a man who died after drinking the beverage suing the energy drink maker for $US85 million. The suit claims that Brooklyn resident Cory Terry, 33, died during a basketball game drinking the caffeinated beverage. The popular […]
To celebrate the one-year anniversary of Austrian skydiver Felix Baumgartner’s supersonic free fall from 24 miles above Earth, Red Bull released an incredible video showing footage from cameras watching his helmet, arms, and feet. You might not be able to handle its 9:25 duration, but it is worth checking out […]
Mountain Biker Cam Zink landed the biggest free-ride, step down backflip in mountain biking history at Red Bull Rampage. Zink completed a ridiculous 78-foot jump in perfect form to earn the Best Trick Award at Oakley Icon Sender competition. The announcers and crowd go absolutely wild when he finally reaches […]
A year ago on Oct. 14, Austrian skydiver Felix Baumgartner jumped from 24 miles above Earth and became the first person to break the speed of sound wearing only a high-pressure suit. On the one-year anniversary, Red Bull released new footage of the jump from Baumgartner’s point-of-view at three different […]
Can you tell which one is which?
Red Bull has awarded top honours to a German photographer for his surreal shot of a snowboarder next to a satellite dish in its sports action and adventure photography contest. The photograph (below), by Lorenz Holder, was shot in Raisting, Germany. “The quality of the images in the Top 50 […]
Amazing feats of photography - and athleticism.
Don't try this at home.
Will now drive for Porsche.
A boy's imagination becomes reality.
He rarely wakes up before 9 a.m.
The supersonic jumper responds to haters.
The world's highest base jump ever.
From 7,220 meters high.
[credit provider=”Reuters”] VIENNA, March 15 (Reuters) – Red Bull’s unusual decision to go public on a blackmailer’s threat to contaminate its energy drinks with faeces could cost the brand far less long-term than any immediate hit to sales.Known for investing heavily in marketing its drinks and sports events, the privately […]
It was supposed to have been the VIP trip of a lifetime to the Belgium Grand Prix.
[credit provider=”Red Bull Stratos Content Pool”] When Austrian skydiver Felix Baumgartner jumped to Earth from the edge of space in October, preliminary estimates clocked him at a top speed of 834 mph, or Mach 1.24.Official numbers released by Red Bull on Monday, Feb. 4, reveal that Baumgartner’s fastest speed achieved during […]
[credit provider=”Red Bull Content Pool” url=”https://www.redbullcontentpool.com/content/stratos/products/latest_photos”] At 128,000 feet above the New Mexican desert, Felix Baumgartner steps outside his cramped space capsule onto a skateboard-sized platform. A bulky pressurised suit attached to an eight-pound helmet is the 43-year-old’s only protection from extreme cold temperatures and air pressure so low that human […]
Red Bull’s publicity stunts are usually top notch, and this one is no different. After sending Felix Baumgartner into space, the energy drink company has a new video that stays closer to Earth, but is still pretty impressive.
How do you top floating 24 miles above Earth, jumping, and then smashing through the sound barrier by hitting speeds over 800 mph? Well, you don’t.
[credit provider=”Screengrab from marlenemmk on YouTube” url=”http://www.youtube.com/watch?feature=player_embedded&v=vhkhtHUPPA8#!”] Red Bull’s marketing permeates the action sports world. The energy drink wants to be synonymous with excitement and risk-taking, and it has largely succeeded.The brand is plastered all over big-time extreme athletes, from Formula One drivers to freestyle motorcross riders.
[credit provider=”Red Bull Stratos Content Pool”] High-risk, high-reward.That’s one of the things Red Bull stresses in its marketing message, and that’s why it sponsored Felix Baumgartner in his quest to jump from the edge of space and break the speed of sound.
Austrian skydiver Felix Baumgartner tries again today to become the first skydiver to break the speed of sound, despite earlier delays due to strong winds.
[credit provider=”Spencer Platt/Getty Images” url=”http://www.gettyimages.com/detail/news-photo/roses-are-left-next-to-where-the-body-of-michael-jones-a-news-photo/153663281#”] The man suspected of killing a popular youth soccer coach on a busy New York City street before fleeing to Mexico left a note with his brother saying he was “sorry,” Police Commissioner Raymond Kelly said Thursday.Orlando Orea, also known as Orlando Gutierrez or Orlando […]
[credit provider=”AP” url=”http://www.apimages.com/OneUp.aspx?st=k&kw=michael%20jones&showact=results&sort=relevance&intv=None&cfas=PERSON_FEATURED_NAME&sh=10&kwstyle=and&adte=1349796398&pagez=60&cfasstyle=AND&PERSON_FEATURED_NAME=%22MICHAEL%20JONES%22&rids=07e74c526d794d44bd4f7116c2227cab&dbm=PThirtyDay&page=1&xslt=1&mediatype=Photo”] Michael Jones, a 25-year-old Englishman who was a coach with the youth training program of Major League Soccer’s New York Red Bulls, was fatally slashed in the neck, police said Monday.The Liverpool native was in Manhattan early Sunday morning after having been out with his girlfriend until […]
[credit provider=”Youtube” url=”http://www.youtube.com/watch?v=eJRsXD7wjuQ&feature=related”] Vorayuth Yoovidhaya, the Thai heir to the Red Bull fortune, has given the siblings of a police officer he allegedly killed with his Ferrari $97,000 — or 3 million baht — to the family, the AP reports.The car involved in the accident was valued at about $1 million.
Most drivers get through the Lincoln Tunnel at about 20 mph, if they’re lucky enough not to hit traffic. David Coulthard shot through at 190 mph.
[credit provider=”By nmcbean on Flickr” url=”http://www.flickr.com/photos/nmcbean/4175365293/”] rumours continue to swirl about Coca-Cola’s potential purchase of Monster Beverage. The Wall Street Journal is now reporting that the companies are now in talks.It has the potential to be the largest acquisition in Coke’s history, but it’s a necessary one if it wants […]
[credit provider=”By Reed Weimer on Flickr” url=”http://www.flickr.com/photos/rweimer94/6205483449/sizes/l/in/photostream/”] Chaleo Yoovidhya, who rose from poverty to become one of the world’s richest men thanks to astute marketing of the “Red Bull” energy drink, has died in his native Thailand.Local media said he had died of natural causes in hospital in Bangkok on […]
In the levels of craziness, we tend to consider the act of skydiving pretty high up there. No matter what safety equipment you have, if something goes wrong during the free fall, it will go very wrong.
[credit provider=”Mark Thompson / Getty Images”] Red Bull is the king of the energy drink industry.It sells upwards of 4 billion cans each year and dominates its main competitors Monster and Rockstar with a 40 per cent market share. Red Bull now has a presence in more than 160 countries […]
5-Hour Energy has been a gigantic success, creating its own niche of energy drinks that has inspired a plethora of copycats. It now has a dominant 90 per cent market share in the energy shot industry, with no serious competitors in sight.
[credit provider=”Courtesy Red Bull Racing, Getty Images”] For the past two years, one team has been the class of the field in Formula One: Red Bull Racing.While they squeaked out a championship at the last race of 2010 with the RB6, 2011’s RB7 was dominant. The team won 12 of […]
[credit provider=”Wikipedia Commons”] U.S. soccer player Charlie Davies was involved in a horrific car accident two years ago that left one passenger, Ashley Roberta, dead and kept Davies out of the World Cup due to sustained injuries.The driver, Maria Espinoza, was drunk. And was sentenced to two years in prison. […]
[credit provider=”Scott Brownrigg”] Most of the companies for whom those offices were created are already broadly known: perhaps anyone can recognise a part of their brand identity incorporated into their offices.But what is more important, they have seemingly become pioneers in a very different, contemporary office culture which throws away […]
Red Bull North America is completely ceasing production of its Cola and Energy Shot products in the US, according to BevNET.
UPDATE: A reader and Red Bull employee tells us that the offices are no more — “something about eminent domain and a new freeway forced them to move.”