Strategy

17 iconic ad campaigns that changed the world

Advertisements exist to sell us things, but sometimes they can change the way we think. The reason we have diamonds on our engagement rings, or why we drink orange juice each morning, or even our idea of Santa Claus can be traced back to iconic ads. At its best, advertising […]
17 iconic ad campaigns that changed the world
Lifestyle

PHOTOS: The 2014 Red Bull Plane Races Kick Off In Dubai

The 2014 Red Bull Air Race season kicked off in Dubai over the weekend, and the current world champion took home the first win. The race works like a slalom event: One at a time, pilots fly a course through a series of pylons as quickly as possible. Best time […]
PHOTOS: The 2014 Red Bull Plane Races Kick Off In Dubai
News

5 Brands We Can’t Wait To See Advertise On Instagram

With its sponsored post Friday, fashion brand Michael Kors kicked off the era of the Instagram advertisement to a flurry of positive and negative responses. Whether you like them or not, ads on Instagram are here to stay, a valuable revenue stream that parent company Facebook would be downright stupid […]
5 Brands We Can’t Wait To See Advertise On Instagram
News

Red Bull Reveals Blackmailer’s Threat To Contaminate Energy Drinks With Waste

[credit provider=”Reuters”] VIENNA, March 15 (Reuters) – Red Bull’s unusual decision to go public on a blackmailer’s threat to contaminate its energy drinks with faeces could cost the brand far less long-term than any immediate hit to sales.Known for investing heavily in marketing its drinks and sports events, the privately […]
Red Bull Reveals Blackmailer’s Threat To Contaminate Energy Drinks With Waste
News

Felix Baumgartner Fell Even Faster Than Thought

[credit provider=”Red Bull Stratos Content Pool”] When Austrian skydiver Felix Baumgartner jumped to Earth from the edge of space in October, preliminary estimates clocked him at a top speed of 834 mph, or Mach 1.24.Official numbers released by Red Bull on Monday, Feb. 4, reveal that Baumgartner’s fastest speed achieved during […]
Felix Baumgartner Fell Even Faster Than Thought
News

One Fear Nearly Destroyed Felix Baumgartner’s Bid To Break The Sound Barrier

[credit provider=”Red Bull Content Pool” url=”https://www.redbullcontentpool.com/content/stratos/products/latest_photos”] At 128,000 feet above the New Mexican desert, Felix Baumgartner steps outside his cramped space capsule onto a skateboard-sized platform. A bulky pressurised suit attached to an eight-pound helmet is the 43-year-old’s only protection from extreme cold temperatures and air pressure so low that human […]
One Fear Nearly Destroyed Felix Baumgartner’s Bid To Break The Sound Barrier
News

Red Bull Is Absolutely Obsessed With Its ‘Gives You Wings’ Slogan

[credit provider=”Screengrab from marlenemmk on YouTube” url=”http://www.youtube.com/watch?feature=player_embedded&v=vhkhtHUPPA8#!”] Red Bull’s marketing permeates the action sports world. The energy drink wants to be synonymous with excitement and risk-taking, and it has largely succeeded.The brand is plastered all over big-time extreme athletes, from Formula One drivers to freestyle motorcross riders.
Red Bull Is Absolutely Obsessed With Its ‘Gives You Wings’ Slogan
News

Red Bulls Stabbing Suspect Made It On A Plane Before Being Put On ‘No Fly’ List

[credit provider=”Spencer Platt/Getty Images” url=”http://www.gettyimages.com/detail/news-photo/roses-are-left-next-to-where-the-body-of-michael-jones-a-news-photo/153663281#”] The man suspected of killing a popular youth soccer coach on a busy New York City street before fleeing to Mexico left a note with his brother saying he was “sorry,” Police Commissioner Raymond Kelly said Thursday.Orlando Orea, also known as Orlando Gutierrez or Orlando […]
Red Bulls Stabbing Suspect Made It On A Plane Before Being Put On ‘No Fly’ List
News

A Youth Soccer Coach Was Stabbed To Death In New York

[credit provider=”AP” url=”http://www.apimages.com/OneUp.aspx?st=k&kw=michael%20jones&showact=results&sort=relevance&intv=None&cfas=PERSON_FEATURED_NAME&sh=10&kwstyle=and&adte=1349796398&pagez=60&cfasstyle=AND&PERSON_FEATURED_NAME=%22MICHAEL%20JONES%22&rids=07e74c526d794d44bd4f7116c2227cab&dbm=PThirtyDay&page=1&xslt=1&mediatype=Photo”] Michael Jones, a 25-year-old Englishman who was a coach with the youth training program of Major League Soccer’s New York Red Bulls, was fatally slashed in the neck, police said Monday.The Liverpool native was in Manhattan early Sunday morning after having been out with his girlfriend until […]
A Youth Soccer Coach Was Stabbed To Death In New York
News

Red Bull Heir Offers $97,000 To Family Of The Cop He Allegedly Killed In A Ferrari Crash

[credit provider=”Youtube” url=”http://www.youtube.com/watch?v=eJRsXD7wjuQ&feature=related”] Vorayuth Yoovidhaya, the Thai heir to the Red Bull fortune, has given the siblings of a police officer he allegedly killed with his Ferrari $97,000 — or 3 million baht — to the family, the AP reports.The car involved in the accident was valued at about $1 million.
Red Bull Heir Offers $97,000 To Family Of The Cop He Allegedly Killed In A Ferrari Crash
News

Monster Is Coca-Cola’s Only Hope If It Wants To Take On Red Bull

[credit provider=”By nmcbean on Flickr” url=”http://www.flickr.com/photos/nmcbean/4175365293/”] rumours continue to swirl about Coca-Cola’s potential purchase of Monster Beverage. The Wall Street Journal is now reporting that the companies are now in talks.It has the potential to be the largest acquisition in Coke’s history, but it’s a necessary one if it wants […]
Monster Is Coca-Cola’s Only Hope If It Wants To Take On Red Bull
Strategy

The Thai Billionaire Who Invented Red Bull Has Died

[credit provider=”By Reed Weimer on Flickr” url=”http://www.flickr.com/photos/rweimer94/6205483449/sizes/l/in/photostream/”] Chaleo Yoovidhya, who rose from poverty to become one of the world’s richest men thanks to astute marketing of the “Red Bull” energy drink, has died in his native Thailand.Local media said he had died of natural causes in hospital in Bangkok on […]
The Thai Billionaire Who Invented Red Bull Has Died
Lifestyle

Google, Skype, And Other Office Spaces Of The Future

[credit provider=”Scott Brownrigg”] Most of the companies for whom those offices were created are already broadly known: perhaps anyone can recognise a part of their brand identity incorporated into their offices.But what is more important, they have seemingly become pioneers in a very different, contemporary office culture which throws away […]
Google, Skype, And Other Office Spaces Of The Future