News

ICYMI: Our most popular advertising stories in July

Hi! July has been a busy month for Business Insider’s advertising and media team with lots of deep reporting on a wide breadth of companies. As we hit the middle of the summer slump, today’s Insider Advertising newsletter highlights our most popular stories from the past month. These stories are […]
ICYMI: Our most popular advertising stories in July
News

Red Bull has shaken up its US leadership and global marketing operation. Here’s how the energy drink company has responded to turmoil over Black Lives Matter and calls to increase diversity.

Red Bull has been through a series of executive-level changes over the past two months due to internal tension over the energy drink giant’s diversity efforts and its response to Black Lives Matter. The company’s North American CEO and CMO were fired while working to expand outreach to the Black […]
Red Bull has shaken up its US leadership and global marketing operation. Here’s how the energy drink company has responded to turmoil over Black Lives Matter and calls to increase diversity.
News

The media startups investors are betting on in 2020

Hello! Here are top advertising and media articles for July 21. Lucia Moses here, filling in for Lauren Johnson, who’s on a well-earned vacation. Sign up for this daily newsletter here. In today’s edition: Where media startups VCs are placing their bets, Red Bull’s diversity deck, and how MAC Cosmetics […]
The media startups investors are betting on in 2020
News

Cultural tensions are boiling over at Red Bull

Hello and welcome to the Advertising Insider newsletter, your industry news roundup. I’m Lucia Moses, deputy editor here. First, some news about us: Starting tomorrow, this newsletter will be going daily, with a quick-read briefing of the top advertising and media news from Business Insider and around the web, curated […]
Cultural tensions are boiling over at Red Bull
News

Facebook’s bad week, inside The Athletic, and Red Bull’s reckoning

Hi and welcome back to this week’s Advertising & Media Insider. I’m Lucia Moses, deputy editor here. You can sign up for this newsletter here if you got this forwarded. A bad week for Facebook A bunch of brands including The North Face, Patagonia, and Ben & Jerry’s are grabbing […]
Facebook’s bad week, inside The Athletic, and Red Bull’s reckoning
Markets

This century’s best-performing US stock sells energy drinks, not iPhones

Monster’s shares have rocketed 60,000% since their public debut in 2003, besting all other US shares this century. The energy-drinks company has grown revenues by at least 9% every year since 2001, and increased earnings annually since 2008. However, competitors such as Monster shareholder and distributor Coca-Cola have put pressure […]
This century’s best-performing US stock sells energy drinks, not iPhones
Tech

This new video shows how the world’s most popular gamer turned his basement into a mind blowing state-of-the-art studio

Tyler “Ninja” Blevins is the most popular professional video game player in the world, streaming “Fortnite: Battle Royale” for millions of followers every day. Portland based creative agency Roundhouse recently partnered with Ninja’s sponsor, Red Bull, to redesign his home streaming studio, outfitting it with more than $US20,000 worth of […]
This new video shows how the world’s most popular gamer turned his basement into a mind blowing state-of-the-art studio