Strategy

7 companies that sparked controversy for copying another company’s logo

Sears was recently accused of copying Airbnb’s logo when the retailer rebranded last month. It’s not the first time a major company has been accused of lifting another company’s logo. Companies from Starbucks to Disney have been involved in lawsuits over allegedly stolen logos. Visit Business Insider’s homepage for more […]
7 companies that sparked controversy for copying another company’s logo
Lifestyle

10 of the most controversial company rebrands

Sometimes, companies rebrand when they feel like they need a refresh. Often, these rebrands are successful. Other times, fans get heated about the changes, like when Dunkin’ Doughnuts dropped the “Doughnuts” from its name, and Weight Watchers decided to become WW. Visit INSIDER’s homepage for more stories. When done right, […]
10 of the most controversial company rebrands
News

Telstra wants to re-brand as a tech company

Telstra has launched a major brand revamp aimed at repositioning itself as a technology company rather than a telecommunications business. The multi-million-dollar Telstra 3.0 campaign, which will be rolled out over the coming weeks, first aired on Sunday night with a 90-second television commercial. https://www.youtube.com/watch?v=6zGytq7ckS8 Jo Pollard, group executive of […]
Telstra wants to re-brand as a tech company