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Brands are taking control of their media spending, and ad agencies should be alarmed

Advertising agencies are under threat as more marketers take programmatic media buying in-house. According to a new ad industry report, more than 35% of respondents said they had expanded their in-house programmatic media-buying capabilities, up from 14% in 2016. Advertisers are also getting savvier, taking charge of programmatic strategy and […]
Brands are taking control of their media spending, and ad agencies should be alarmed
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