Tagged With Programmatic Advertising

Altice is the latest cable company trying to become a serious player in advanced TV advertising in the US

Mike Shields

Brands are taking control of their media spending, and ad agencies should be alarmed

Tanya Dua

These brothers just sold their company to Oracle for $850+ million -- and they have their fingers in dozens of other companies

Julie Bort

Google met with the UK government on Friday to explain why ads keep appearing next to extremist YouTube videos -- here's what happened

Lara O'Reilly

Google summoned to appear before UK government to explain why ads appear next to extremist YouTube videos

Lara O'Reilly

WPP chief Sir Martin Sorrell on the YouTube ad boycott: Google cannot 'masquerade' as a tech company -- it has the 'same responsibilities as any other media company'

Lara O'Reilly

Google responds to YouTube ad boycott: 'We can do a better job'

Lara O'Reilly

The Guardian has pulled all advertising from Google in protest after its ads appeared next to 'extremist' content

Lara O'Reilly

France just passed a new advertising transparency law the entire global ad industry should pay attention to

Lara O'Reilly

'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency

Julien Rath

Rubicon Project is shutting down the division associated with its $122 million Chango acquisition

Lara O'Reilly

Someone has come up with a genius -- and slightly terrifying -- way food companies could send ads to your internet fridge

Lara O'Reilly

THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across formats as desktop and traditional spend slow

Mark Hoelzel

THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across formats as desktop and traditional spend slow

Mark Hoelzel

Facebook is thinking of building a super ad exchange that could seriously hurt Google and a bunch of other companies

Lara O'Reilly

This company thinks it can beat Google in a critical area -- and it just made a $122 million buy to help

Lara O'Reilly

At the start of the year, ad-tech company Fiksu was on a hiring spree and preparing to go public -- now it has scrapped its IPO plans and is cutting 10% of its workforce

Lara O'Reilly

Programmatic ad pricing is starting to rise as demand outstrips supply

Mark Hoelzel

AOL's tanks by 11% after revealing its new five-year plan

Lara O'Reilly

The 10 things in advertising you need to know today

Lara O'Reilly