Tagged With Programmatic Advertising

Altice is the latest cable company trying to become a serious player in advanced TV advertising in the US


Brands are taking control of their media spending, and ad agencies should be alarmed


These brothers just sold their company to Oracle for $850+ million -- and they have their fingers in dozens of other companies



Google met with the UK government on Friday to explain why ads keep appearing next to extremist YouTube videos -- here's what happened


Google summoned to appear before UK government to explain why ads appear next to extremist YouTube videos


WPP chief Sir Martin Sorrell on the YouTube ad boycott: Google cannot 'masquerade' as a tech company -- it has the 'same responsibilities as any other media company'



Google responds to YouTube ad boycott: 'We can do a better job'


The Guardian has pulled all advertising from Google in protest after its ads appeared next to 'extremist' content


France just passed a new advertising transparency law the entire global ad industry should pay attention to


'90%' of advertisers are reviewing their programmatic ad contracts as they look for more transparency


Rubicon Project is shutting down the division associated with its $122 million Chango acquisition


Someone has come up with a genius -- and slightly terrifying -- way food companies could send ads to your internet fridge



THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across formats as desktop and traditional spend slow


THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across formats as desktop and traditional spend slow


Facebook is thinking of building a super ad exchange that could seriously hurt Google and a bunch of other companies


This company thinks it can beat Google in a critical area -- and it just made a $122 million buy to help



At the start of the year, ad-tech company Fiksu was on a hiring spree and preparing to go public -- now it has scrapped its IPO plans and is cutting 10% of its workforce


Programmatic ad pricing is starting to rise as demand outstrips supply


AOL's tanks by 11% after revealing its new five-year plan


The 10 things in advertising you need to know today