Tagged With Programmatic

WPP's GroupM agency MediaCom just lost a longstanding client — and it marks the latest casualty in the accelerating trend of brands taking media in-house


Here's what retailers need to know about 'programmatic' commerce if they want to survive Amazon's arrival in Australia


Rubicon Project is shutting down the division associated with its $122 million Chango acquisition



THE PROGRAMMATIC-ADVERTISING REPORT: Mobile, video, and real-time bidding drive growth in programmatic


THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across formats as desktop and traditional spend slow


THE US DIGITAL MEDIA AD SPEND REPORT: Mobile will fuel strong growth across formats as desktop and traditional spend slow



The fusion of native and programmatic advertising is finally underway


THE PROGRAMMATIC-ADVERTISING REPORT: Mobile, video, and real-time bidding drive growth in programmatic


Programmatic and real-time bidding are completely eating the digital-ad industry, with mobile leading growth


The Guardian, Financial Times, Reuters, CNN, and The Economist have formed an advertising alliance to take on Google and Facebook


AOL Insider: 'The Sales Team Is Getting Annihilated Today'


Apple Watch Will Deliver 'Hyper-Local' Ads On Your Wrist



The 10 Things In Advertising You Need To Know Today


Mobile Programmatic Advertising Startup Adelphic Has Just Raised $11 Million In Funding


Why Automated Ad Buying And Real-Time Bidding Is Surging


The 'Ad Viewability' Uproar: How The Digital Media Industry Is Attacking The Problem Of Unseen Online Ads