News

Heineken’s James Bond Sponsorship Was Probably A Huge Waste Of Money

[credit provider=”Heineken / MGM”] When James Bond and Séverine imbibe the suave secret agent’s drink of choice, rather than an alluring vodka martini reaching their lips, a cold one, of the pale ale Heineken brand, does the trick.While that and several other memorable scenes have grossed the franchise’s latest, “Skyfall,” […]
Heineken’s James Bond Sponsorship Was Probably A Huge Waste Of Money
News

Here’s How Celebs Are Sneakily Promoting Products And You Don’t Even realise It

[credit provider=”Instagram/Lauren Conrad”] Former entertainment lawyer and Lindsay Lohan manager Michael Heller is changing the way celebrities promote products with his New York based company, Talent Resources, a global strategic marketing firm.Instead of obvious celebrity campaigns, Heller uses celebrities to stealthily draw attention to companies by posting photos to their social […]
Here’s How Celebs Are Sneakily Promoting Products And You Don’t Even realise It
News

13 Pictures Of Overkill Branding At Olympic Park

In London’s Olympic Park, you’re just as likely to see a message from an official sponsor as a flag from another country.Sponsors pay top dollar for the honour of being associated with the games, and product placements are strictly policed. Top endorsers such as Coca-Cola pay an estimated $100 million […]
13 Pictures Of Overkill Branding At Olympic Park
News

Here Are Some Of TV’s Most Successful Product Placements

In honour of Oreo’s 100th birthday, the cookie will guest star on tonight’s episode of Modern Family, reports AdAge. The staff of the ABC hit sitcom has written a scene that involves Luke Dunphy eating the cookie in an unusually interesting way.
Here Are Some Of TV’s Most Successful Product Placements
Strategy

SETH GODIN: 9 Tips On Creating A Remarkable Product

[credit provider=”Mirka23 via flickr” url=”http://www.businessinsider.com.au/cms/posts?action=preview&mode=content&id=4f479e5f69bedd1c3b000002″] In the past, effective marketing could sell even the most ordinary product or service.But that era is over. Now you actually have to create something that’s remarkable.
SETH GODIN: 9 Tips On Creating A Remarkable Product
News

Here Are The 10 Primetime TV Shows With The Most Product Placement

[credit provider=”Worst Product Placement” url=”http://worstproductplacement.com/”] When a company pays for its product to be featured in a movie or a television show to increase brand awareness, it’s called product placement. Click here to see which shows made the list > This form of advertising has been around almost as long […]
Here Are The 10 Primetime TV Shows With The Most Product Placement