Strategy

This Is The Most Honest Press Release You’ll Ever See

[credit provider=”Wikimedia Commons” url=”http://en.wikipedia.org/wiki/File:GlaxoSmithKline_headquaters_-Brentford,_London,_England-2Oct2011.jpg”] Companies talk smack about each other all the time, but rarely do you see it fired out in a press release. It’s especially rare to see it in the forms of “loser,” “joke” and “ignorant.”
This Is The Most Honest Press Release You’ll Ever See
Strategy

PR FOLKS: This Is How To Get An Editor To Listen

[credit provider=”Robert Libetti/Business Insider”] A large part of my day as the Contributors Editor at Business Insider is spent reading through pitches from people who want to contribute to the site. Many of these come from PR firms. As a journalist, I’ve had my fair share of battles with publicists, […]
PR FOLKS: This Is How To Get An Editor To Listen
News

Republicans Silent On ‘Operation Twist’

[credit provider=”www.flickr.com” url=”http://www.flickr.com/photos/cindy47452/109231996/sizes/m/in/photostream/”] Original post: It’s been over an hour since the Federal Reserve announced “Operation Twist” to keep long-term interest rates down and we’ve received just one statement from a politician on the FOMC decision.It comes from former Speaker of the House Newt Gingrich, and it could have been written about […]
Republicans Silent On ‘Operation Twist’
Strategy

10 Dead-Honest Reasons Reporters Delete Your Emails

[credit provider=”Jacob Davies via Flickr” url=”http://www.flickr.com/photos/jacob-davies/1339923624/”] For startups, getting press is key to survival.  You could have the best team and the best product, but if no one’s heard of you, you’re screwed.The problem startups have is that they’re new, which means they have no brand to help sell themselves.
10 Dead-Honest Reasons Reporters Delete Your Emails