When a pre-roll ad -- an ad that runs...
Finding missing persons.
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This post has been updated.I’ve written many times about the topic of inventory quality, the importance of working with credible partners and the fact that not all inventory is created equal. There continues to be a widening gap in the perception of pre-roll video quality from buyers, sellers and content […]
Until this year, the Pre-Roll ruled online video advertising. Something that many advertisers could simply repurpose from broadcast campaigns, this behemoth roadblock was familiar and easy for advertisers to love, but just as easy for consumers to hate.
Pre-roll has become the punching bag for ad industry watchers who don’t believe the format has staying power. However, their conclusions and research—such as Tubemogul’s recent report that pre-rolls exhibit poor viewership on magazine and newspaper sites—provide a skewed perspective of the health of pre-roll video.Reports of pre-roll’s death have […]