Warren Buffett famously consumes five cans of Coke a day. However, Berkshire Hathaway’s billionaire boss drank Pepsi for nearly 50 years, and only switched sodas because an old neighbour intervened. Don Keough, a coffee salesman who lived across the street from Buffett in Omaha and turned down a chance to […]

Millennials are an important demographic for brands to win over. Their shopping habits can sometimes make or break an industry. The marketing agency Moosylvania has compiled its annual “Millennials’ Top 100 Brands” list for 2019 after surveying 1,000 millennial consumers. From Netflix to Adidas, here are the brands that made […]

Uber general counsel Tony West wasn’t always so rosy about his outlook on the ride-hailing company. In 2017, West recalled saying to a colleague “Man, I’m glad I’m not the GC of that company.” That all changed after a steak dinner with current CEO Dara Khosrowshahi. Now he’s the company’s […]

Facebook,Amazon,Google, and 22 other companies are listed as “prospective corporate sponsors” for a Straight Pride parade taking place next month in Boston. More than 15 of the companies contacted by Business Insider say they do not plan to sponsor the parade, and some say the organisers never reached out to […]

PepsiCo is targeting gamers with Mountain Dew and young mothers with Bubly in its latest attack on Coca-Cola and LaCroix. “I think we have an opportunity in Mountain Dew to recover share and we have a huge opportunity ahead of us in Bubly in creating a whole new category of […]

Hello! Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week. We’re in TV upfronts season, and while the networls’ presentations are geared towards giant advertisers, offstage they’re paying more attention to direct-to-consumer startups. For these […]

JetBlue is going to replace Coca-Cola with Pepsi on its in-flight menu. The change was announced in an internal communication which was obtained by USA Today. Many travellers are not happy about the change. Visit INSIDER’s homepage for more stories. When it comes to cola, most people tend to fall […]

Major companies like Pepsi and Gap have had some howlers over the years with some terrible logos assaulting our eyes. There are plenty of worrying designs out there though which range from the poorly thought through to the downright outrageous. Business Insider has compiled the worst corporate logos of all […]

PepsiCo has kicked off a round of layoffs impacting employees in multiple offices, two people who were laid off by the company told Business Insider. The company announced in a quarterly earnings call last week that it expects to incur $US2.5 billion in restructuring costs through 2023, with 70% of […]

Super Bowl commercials can be just as thrilling as the football game itself. Some companies and brands roll out their ads ahead of the game, to make sure their spots shine well before kickoff. This year, celebrities like Cardi B,Jeff Bridges, and Sarah Jessica Parker make cameos in popular beverage […]

“The Office” star Steve Carell teamed up with rappers Cardi B and Lil Jon for Pepsi’s Super Bowl LIII ad. In the commercial, Carell declares that Pepsi is “more than OK” and attempts to put his own spin on the phrase “Okurr,” which has been popularised by Cardi B since […]

Pepsi is launching Nitro Pepsi, the first-ever nitrogen-infused soft drink, the company said Thursday. Nitro Pepsi is creamier and smoother than regular Pepsi, with a “velvety, cascading foam,” the company said. Pepsi said it plans to start sampling the beverage at Super Bowl LIII in Atlanta. Pepsi is launching a […]

An Alabama grocery store owner is refusing to sell Pepsi products that feature the NFL logo. “I will not bow down in order to the make a dollar as long as the athletes are allowed to bow down and disrespect the flag and country that I love,” S&Z Grocery posted […]

PepsiCo has no plans to enter into the cannabis business, the company said in a call with investors on Tuesday. Insiders have been buzzing about Pepsi’s potential interest in CBD-infused beverages or snacks, following a report that Coca-Cola is eyeing a deal with marijuana producer Aurora Cannabis. CBD is already […]

Americans are increasingly trying to cut sugar from their diets, ditching sugary sodas and Frappuccinos. Some of the most popular beverages in the United States contain more than 50 grams of sugar – the FDA’s recommended maximum – in a single bottle or can. Here’s how much sugar the most […]

PepsiCo is acquiring SodaStream for $US3.2 billion, the company announced on Monday. SodaStream is a company that sells machines that carbonate water, as well as syrups used to flavour the resulting beverages. The deal comes at a time when Americans are moving away from drinking traditional, sugary sodas. PepsiCo is […]

PepsiCo’sCEO Indra Nooyi led the company through a 12-year period in which soda sales plummeted, with year after year of declines. Nooyi’s strategy has been to push PepsiCo to build out its snack business and double down on healthier brands. By 2016, less than 25% of PepsiCo’s sales were from […]

PepsiCo announced on Monday that Indra Nooyi would be stepping down as CEO and be replaced by the company’s president, Ramon Laguarta. Nooyi is the latest of high-profile women running Fortune 500 companies to step down in recent months, with male executives taking their places. “It concerns me in that […]

Indra Nooyi, PepsiCo’s first female CEO, will step down in October after 12 years at the helm. The company announced Monday that its president, Ramon Laguarta, would be the new chief executive. Laguarta will take over amid a decline in sales of PepsiCo’s signature beverage in North America and as […]

PepsiCo is doubling down on bottled and canned water as soda sales slump. The company has launched LIFEWTR and bubly in an attempt to win over health-conscious millennial shoppers. PepsiCo is trying to win over shoppers by making bottled water a “badge” that customers are proud to carry throughout the […]

Coke and Pepsi sales by volume dropped yet again in 2017. Meanwhile, Aquafina and Poland Springs sales increased. Savvy marketing has allowed the bottled-water business to thrive as Americans ditch sugary soda. As soda declines, bottled water continues to thrive. Coke and Pepsi brands declined 2% and 4.5%, respectively, by […]

PepsiCo is investing in ads for its trademark soda brand, after Coca-Cola beat out its rival in the crucial category. PepsiCo and Coca-Cola have both been expanding into healthier options, such as water and snacks, in recent years as soda sales have declined. Now, it seems the beverage giants are […]

People often have strong opinions about how they drink their soda. Some people prefer it in a can, others prefer a glass or plastic bottle. While soda companies claim that the recipe doesn’t change, there are a few factors that might affect the way you taste a soda depending on […]

PepsiCo announced Tuesday it is reinvesting some of the millions of dollars it is saving under the new GOP tax plan in e-commerce. E-commerce already accounts for roughly $US1 billion in Pepsi’s annual retail sales. Analysts have said that Coca-Cola and Pepsi haven’t braced for e-commerce’s impact, with one calling […]

PepsiCo recently announced plans to launch a new drink called bubly in an effort to take over the sparkling-water market from beloved category leader LaCroix. “I think we were made for the flavored sparkling water category,” PepsiCo CEO Indra Nooyi said Tuesday. We taste tested bubly and compared it to […]

PepsiCo has launched a new sparkling water brand called bubly. The zero-calorie drink is challenging cult classic LaCroix with bright packaging and cutesy catchphrases, such as tabs that say “Hey u.” Credit Suisse estimates that bubly has the potential to exceed $US100 million in retail sales in 2018. Pepsi has […]

Indra Nooyi, CEO of Frito-Lay parent company PepsiCo, told Freakonomics Radio that it is looking at creating special chips just for women. She said the new chips will be designed and packaged differently to reduce the crunch and limit the amount of flavour that gets stuck on consumers’ fingers. The […]

After weeks of suspense and anticipation, the Super Bowl ads have finally arrived. Sports Illustrated reported that NBC charged at least $US5 million per 30 seconds of a commercial. Some of the world’s biggest companies have spent millions on a premium spot for Sunday night’s show. Check out the list […]

Every year, several brands try to outwit each other with their Super Bowl commercials. But some ads left a more indelible impression than others. Here’s our list of the most unforgettable Super Bowl commercials of all time, including ads from Apple, Amazon, and Pepsi. The Kansas City Chiefs and the […]

The Super Bowl isn’t the Super Bowl without its ads, but luckily you don’t need to wait until Sunday to watch them. This year, NBC is reportedly charging $US5 million per 30 seconds of commercial showing time. Some of the world’s biggest companies have spent millions on a premium spot […]

On Sunday, the furniture retailer City Furniture announced on Twitter that it had reserved five TeslaSemis. City Furniture joins major companies like Pepsi,Walmart, and Anheuser-Busch as early customers for Tesla‘s new electric trucks. Some were sceptical of Tesla’s ability to break into the trucking industry. Tesla has received a new […]

A Pepsi bottler has shut down a distribution center in Mexico’s Guerrero state. The plant is in a town that Coca-Cola Femsa pulled out of for the same reasons in March. Violence has risen throughout Mexico this year, and Guerrero is one of the most insecure states. Nearly three months […]

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