Marketing firm Moosylvania surveyed 1,000 millennials to find their favorite brands.
Mountain Dew Frost Bite Zero Sugar will roll out at over 4,300 Walmart stores, the company said in a statement.
The product signals that Pepsi is taking a different approach in appealing to consumers who are seeking alcoholic alternatives to beer and wine.
Pepsi is launching “Cocoa” Cola, a soda twist on hot chocolate. There’s word uet as to when the novelty drink will hit shelves. Visit Business Insider’s homepage for more stories. After receiving more than 2,000 retweets, Pepsi will launch a ‘Cocoa’ Cola from their test kitchen. In a tweet, the […]
PepsiCo just redesigned its two litre bottles after 30 years. Designers used 3D printers and Oculus VR headsets to complete the designs at home. They have been released in some markets, and will rollout over the next few years. Visit Business Insider’s homepage for more stories. PepsiCo redesigned its two-litre […]
In the second half of the 20th century, icy diplomatic relations between the US and the Soviet Union made it nearly impossible for American companies to do business in the USSR. Don Kendall, the CEO of Pepsi at the time, made it his mission to break into the Soviet market. […]
According to an Adweek report, three separate letters signed by investment firms and shareholders have called on Nike, PepsiCo, and FedEx to end their relationships with the Washington Redskins until the team changes its name, which is considered a slur. The Washington Post also reported that lawmakers are blocking the […]
Frito-Lay, the savoury-snack subsidiary of PepsiCo responsible for brands like Tostitos, Doritos, Cheetos, and Lay’s, had to reduce assortment of its flavours at the start of the pandemic. The tactic resulted in an apparent shortage of less stand-out flavours in stores, with customers taking to Twitter to voice their frustrations […]
Pepsi faced mockery on Twitter after putting a large ad for soda on a COVID-19 testing site sign. A PepsiCo representative told Business Insider the sign has been removed, calling it an “unfortunate mistake.” The snack and soda giant was forced to revamp its advertising strategy due to the coronavirus […]
PepsiCo is preparing for “ups and downs” as states and countries reopen in the coronavirus pandemic, with CEO Ramon Laguarta highlighting the potential for second waves of COVID-19 cases. “The chances of every country opening up and every state opening up and not having second waves, I think, are low. […]
Kroger employees can purchase 20-ounce bottles of Pepsi soft drinks for $US1 through May 12. “Pepsi has partnered with Kroger to offer this exclusive program to Kroger Associates, who continue to inspire us all during these extraordinary times,” reads a flyer sent to stores. During the coronavirus pandemic, many companies […]
PepsiCo bought Rockstar Energy Beverages for $US3.85 billion, the soft drink giant announced Wednesday. The deal brings the net worth of Rockstar’s billionaire founder, who reportedly owned 85% of the company, to about $US4 billion, Forbes estimated. Weiner is the son of far-right talk radio host and President Trump associate […]
The environmental group Earth Island Institute filed a lawsuit against Coke, Pepsi and a handful of other companies over claims they polluted the Earth’s oceans and misled the public about their products’ recyclability. Earth Island Institute filed the lawsuit against the 10 companies and called on them to pay for […]
Super Bowl ads don’t come cheap. Fox charged as much as $US5.6 million for a 30-second spot in the game this year. Some like Facebook and hummus maker Sabra advertised for the first time, while others like Snickers and Squarespace returned after a few years. The advertisers also include regulars […]
An Indiana woman is selling bedazzled soda cans on Etsy. The rhinestone-encrusted sodas are currently available in Coca-Cola, Pepsi, Tab, and Dr Pepper. Made by hand, each can costs $US69.99. Visit Insider’s homepage for more stories. Have you ever found yourself drinking a soda and just thinking: “This hydration experience […]
Warren Buffett famously consumes five cans of Coke a day. However, Berkshire Hathaway’s billionaire boss drank Pepsi for nearly 50 years, and only switched sodas because an old neighbour intervened. Don Keough, a coffee salesman who lived across the street from Buffett in Omaha and turned down a chance to […]
Millennials are an important demographic for brands to win over. Their shopping habits can sometimes make or break an industry. The marketing agency Moosylvania has compiled its annual “Millennials’ Top 100 Brands” list for 2019 after surveying 1,000 millennial consumers. From Netflix to Adidas, here are the brands that made […]