Strategy

An over-the-top Peloton ad showing the super-wealthy biking in penthouses, zen gardens, and sunrooms led to one of the year’s best Twitter threads

Exercise startup Peloton makes high-end stationary bikes – and over-the-top advertising geared toward the affluent. Earlier this year, social-media users took to Twitter to poke fun at Peloton’s ads, which typically feature a physically fit person cycling in a luxurious home. Peloton filed for its IPO on Tuesday, reporting it […]
An over-the-top Peloton ad showing the super-wealthy biking in penthouses, zen gardens, and sunrooms led to one of the year’s best Twitter threads
Tech

Peloton, the buzzy exercise-bike startup that ignited the connected-fitness craze, has filed for an IPO and revealed spiraling losses

Peloton, a favourite of venture-capital investors, publicly released its S-1 paperwork for a public offering on Tuesday. The connected-fitness company has accumulated losses of more than $US500 million. It will trade on the Nasdaq under the “PTON” ticker. Visit Business Insider’s homepage for more stories. Peloton is going public. The […]
Peloton, the buzzy exercise-bike startup that ignited the connected-fitness craze, has filed for an IPO and revealed spiraling losses