News

Patagonia CEO Rose Marcario is stepping down

Rose Marcario is stepping down as CEO of Patagonia. Her succession has been in the works since late last year, the company told Fast Company. While leading the outdoor retail brand, Marcario implemented a number of policies and platforms to advocate for the environment. Visit Business Insider’s homepage for more […]
Patagonia CEO Rose Marcario is stepping down
News

Patagonia’s Australian stores will remain open, as the US company immediately halts operations, closes stores, and stops taking orders amid coronavirus pandemic

Patagonia will halt all business operations starting Friday evening due to the coronavirus pandemic, the company said. “We apologise that over the next two weeks, there will be delays on orders and customer-service requests,” Patagonia CEO Rose Marcario said. Visit Business Insider’s homepage for more stories. Patagonia stores in Australia […]
Patagonia’s Australian stores will remain open, as the US company immediately halts operations, closes stores, and stops taking orders amid coronavirus pandemic
Strategy

8 best ‘anti-ads’ that sold you a product by telling you not to buy it

Anti-ads are exactly what they sound like: Ads that tell consumers not to buy a product, make some self-referential joke, or poke fun at the concept of advertising itself. Companies like Patagonia, Supreme, and Volkswagen have built their brands with these tactics. Other brands, like Coca-Cola’s failed brand OK Soda, […]
8 best ‘anti-ads’ that sold you a product by telling you not to buy it
Tech

A group of major US companies just took out a full-page NYT ad pushing Apple, Amazon, and Walmart to ‘get to work’ prioritising social responsibility over profits

Apple,Walmart, and dozens of other major US-based companies are part of a lobbying group which recently announced a major shift in their stated goals for businesses: to “benefit of all stakeholders – customers, employees, suppliers, communities and shareholders,” rather than focusing solely on creating shareholder value. A separate group of […]
A group of major US companies just took out a full-page NYT ad pushing Apple, Amazon, and Walmart to ‘get to work’ prioritising social responsibility over profits
Strategy

Patagonia is going all in on a little-known farming technique its founder calls ‘the number one thing humans can do to combat global warming.’ Here’s how it works.

PatagoniaCEO Rose Marcario is a vocal proponent of regenerative organic agriculture. It’s an experimental farming method that prioritises soil health for the sake of absorbing carbon. While its long-term effects are unknown, it draws upon enough proven principles that it can safely be called a beneficial practice that’s worth pursuing. […]
Patagonia is going all in on a little-known farming technique its founder calls ‘the number one thing humans can do to combat global warming.’ Here’s how it works.
Strategy

Walmart and Patagonia were once the ‘odd couple’ of sustainability. Now, the world’s biggest apparel brands are lining up to follow their example.

Walmart and Patagonia began an unlikely partnership in 2009 that led to the Sustainable Apparel Coalition and the Higg Index for measuring sustainability. Today, the coalition has 250 members, and more than 10,000 manufacturers use the index. This article is part of our ongoing series on Better Capitalism. Visit Business […]
Walmart and Patagonia were once the ‘odd couple’ of sustainability. Now, the world’s biggest apparel brands are lining up to follow their example.
Strategy

Patagonia’s departing CEO gave us her best business advice, and how company leaders can combine a social mission with financial success

Departing PatagoniaCEO Rose Marcario was named one of Business Insider’s 100 People Transforming Business. Fast Company just reported that Marcario is stepping down after 12 years at the company and the last six as chief executive. Marcario grew Patagonia’s sales while doubling down on activism, which she told Business Insider […]
Patagonia’s departing CEO gave us her best business advice, and how company leaders can combine a social mission with financial success