Markets

US clothing giant in $1.1 billion bid for Pacific Brands

US clothing giant HanesBrands has launched a $1.1 billion takeover of Pacific Brands, the owner of Bonds underwear, Holeproof Sheridan sheets. The board of Pacific Brands has recommended the “compelling” $1.15 a share cash offer, a 22% premium on yesterday’s closing price of $0.94. The offer price is a multiple […]
US clothing giant in $1.1 billion bid for Pacific Brands
News

Australia’s most famous underwear maker’s new ad is just nuts

Bonds is celebrating 100 years in 2015, but as the Pacific Brands-owned underwear maker looks to remain relevant to a younger audience, it’s ditching its wholesome image for a more edgy approach to its marketing. Gone are wholesome Chesty Bond-style ambassadors like Pat Rafter and Sarah Murdoch, replaced by tennis […]
Australia’s most famous underwear maker’s new ad is just nuts