Bonds is celebrating 100 years in 2015, but as the Pacific Brands-owned underwear maker looks to remain relevant to a younger audience, it’s ditching its wholesome image for a more edgy approach to its marketing. Gone are wholesome Chesty Bond-style ambassadors like Pat Rafter and Sarah Murdoch, replaced by tennis […]
Bonds and Sheridan.
Profit guidance lifted.
Dunlop Volleys end up in the UK.
It wants to concentrate on Bonds and Sheridan.
Hard Yakka, KingGee and Stubbies go to Wesfarmers.
Different ideas about the company's future.