News

Thank Louis CK and Aziz Ansari: Stand-Up Specials Are Affordable Now!

[credit provider=”Screenshots”] Comedians understand that these are “hard economic times.”So instead of having to spend $50 and above on a ticket to see your favourite funnyman’s stand-up show in a crowded auditorium with terrible acoustics, surrounded by people laughing with their terrible garlic breath, check to see if you can […]
Thank Louis CK and Aziz Ansari: Stand-Up Specials Are Affordable Now!
News

These 13 Ad Agencies Have The Most Unforgettable Websites In The Business

A lot of agencies have mediocre websites. Some are so complicated it makes them difficult to use. Most of them are just boring. Well-designed, with the right content … but boring.We combed through more than 50 sites and identified the 11 stupidest mistakes that agencies make when promoting themselves online yesterday, […]
These 13 Ad Agencies Have The Most Unforgettable Websites In The Business
News

CHARTS: How Twitter Kicked Facebook’s Butt In Q1 Advertising Performance

[credit provider=”Zazzle” url=”http://www.zazzle.com/you_like_this_facebook_tumbs_up_tshirt-235525771676923542″] The main difference between ads on Twitter and Facebook is that almost all Twitter ads are integrated into users’ tweet-streams whereas Facebook focuses more heavily on display ads at the side of users’ feeds.This has paid handsome dividends for Twitter, according to a study of 45 billion […]
CHARTS: How Twitter Kicked Facebook’s Butt In Q1 Advertising Performance
News

These Business School Profs Predicted Groupon’s SEC Probe 7 Months Ago

[credit provider=”Okko Pyykko / Flickr, CC” url=”http://www.flickr.com/photos/data_op/”] The SEC probe into Groupon’s lousy accounting controls came as no surprise to Anthony Catanach Jr., an associate professor in the School of Business at Villanova University, and J. Edward Ketz, an associate professor of accounting in the Smeal College of Business at […]
These Business School Profs Predicted Groupon’s SEC Probe 7 Months Ago
Markets

Check Out The Crazy Stuff People Are Selling To Get Revenge On Their Exes

[credit provider=”Never Liked It Anyway” url=”http://www.neverlikeditanyway.com/ads/1965-mustang-fastback/”] When Annabel Acton, 28, dumped her boyfriend at Christmastime a couple of years ago, she was stuck with round-trip tickets for a vacation they’d never go on together. She had to get rid of the things, but she wanted to do it in a way […]
Check Out The Crazy Stuff People Are Selling To Get Revenge On Their Exes
News

David Ogilvy Is Alive And Well, And Living On Pinterest

[credit provider=”Pinterest”] Pinterest, the online pinboard site that’s loved by women and growing like crazy, has given a new afterlife to David Ogilvy, the Ogilvy & Mather founder who invented the modern ad agency.Ogilvy died in 1999, about 10 years after he ended his active role with the agency (now […]
David Ogilvy Is Alive And Well, And Living On Pinterest
News

WPP Does $200 Million U-Turn On Facebook

[credit provider=”World Economic Forum” url=”http://www.flickr.com/photos/worldeconomicforum/”] WPP CEO Martin Sorrell has done an about-face on social media, a platform he once suggested wasn’t terrifically useful for advertisers: His agencies (Ogilvy and JWT among them) will spend as much as $400 million on Facebook this year, according to MediaPost, double what they […]
WPP Does $200 Million U-Turn On Facebook
News

Class War Arrives At Harvey Nichols Over ‘Walk Of Shame’ Video

[credit provider=”Harvey Nichols / Screengrab”] Harvey Nichols, the upscale London department store best-known to U.S. audiences as the favoured haunt of Patsy and Edina in Absolutely Fabulous, has survived a demand for a ban on its advertising from people complaining it discriminates against the poor women.The controversy revolves around an […]
Class War Arrives At Harvey Nichols Over ‘Walk Of Shame’ Video
News

‘Israel ♥ Iran’ Campaign Promises ‘We Will Never Bomb Your Country’

[credit provider=”Israel Loves Iran” url=”Ronnie%20Edri%20and%20his%20daughter”] Not every Israeli wants to see a preemptive strike against Iran, it seems. While the Israeli defence minister issued a harsh warning regarding Iran’s nuclear program Monday, an indie marketing campaign has taken off online.Brightly coloured posters reading, “Iranians, we will never bomb your country, […]
‘Israel ♥ Iran’ Campaign Promises ‘We Will Never Bomb Your Country’
News

Pinterest Just Solved All Procter & Gamble’s Social Media Problems

[credit provider=”P&G / Pinterest” url=”http://pinterest.com/pin/59743132526921858/”] Procter & Gamble began pinning material onto a new Pinterest board, “Thank You Mum,” in earnest two days ago, in a sign that the company has finally found a social media outlet in which it can live comfortably. It appears to be P&G’s first marketing […]
Pinterest Just Solved All Procter & Gamble’s Social Media Problems
News

These City Maps Made Entirely Of Brand Logos Are Surprisingly Useful

[credit provider=”CityMaps screengrab”] A map of New York, San Francisco or Austin composed from the brand logos of the shops that line their streets sounds like an amusing novelty — at least until you think about how big an improvement that is on a regular map.CityMaps, a New York startup, […]
These City Maps Made Entirely Of Brand Logos Are Surprisingly Useful
News

Lingerie Home Invasion Ad Escapes Ban Via ‘Hammer House Of Horror’ defence

[credit provider=”Book cover”] Agent Provocateur, the lingerie line whose underwear is as impractical as its prices are high, escaped a ban in the U.K. after arguing that its ads weren’t celebrating violence against women but rather paying homage to a British movie studio famous for its low-budget vampire movies.The British […]
Lingerie Home Invasion Ad Escapes Ban Via ‘Hammer House Of Horror’ defence
Lifestyle

HOUSE OF THE DAY: A Modern Oceanfront Home In Malibu Is On Sale For $26 Million

[credit provider=”Jade Mills Estates” url=”http://www.jademillsestates.com/currentlistings/california/malibu/90265/yXZsV/32852-Pacific-Coast-Highway.htm”] A huge four-bedroom, four-bathroom house right on the water in Malibu is on sale for $26 million.The home is an architectural gem, with sliding glass doors, stone, and hardwood used in its construction.
HOUSE OF THE DAY: A Modern Oceanfront Home In Malibu Is On Sale For $26 Million
News

LinkedIn Is Barely Profitable Because It Hired 531 Sales And Marketing Execs Last Year

[credit provider=”ThisNext” url=”http://www.thisnext.com/tag/more-than-a-tee/”] LinkedIn may have more than doubled revenue last year to $522 million but it actually rendered itself less profitable by nearly tripling its sales and marketing costs. It earned net income of just $26 million. The company could have been a lot more profitable if it hadn’t […]
LinkedIn Is Barely Profitable Because It Hired 531 Sales And Marketing Execs Last Year
Lifestyle

You Won’t Believe The Price For A Square Foot Of AIR Near The High Line

[credit provider=”Robert Libetti / Business Insider”] In Manhattan, air rights are typically worth about half the value of the land beneath it.But around the High Line—the relatively new above-ground park built into a defunct railroad track on the city’s far west side—airspace is selling for $500 a square foot, a […]
You Won’t Believe The Price For A Square Foot Of AIR Near The High Line
Lifestyle

A New York Madam Was Arrested Last Month While Allegedly Trying To Convince A Morgan Stanley Banker To Back Her Financially

[credit provider=”Wikimedia Commons” url=”http://commons.wikimedia.org/wiki/File:Waiting_for_customers.jpg”] Police have arrested a mother of four allegedly who ran an Upper East Side brothel that brought in millions of dollars following a five-year investigation by the district attorney’s office, local news blog DNAinfo.com reports.The woman, Anna Gristina, is currently at Rikers Island on a $2 […]
A New York Madam Was Arrested Last Month While Allegedly Trying To Convince A Morgan Stanley Banker To Back Her Financially
Markets

This German Woman Has Lived Without Money For 16 Years

If you got rid of the outer trappings of wealth, would you gain inner wealth?One woman says yes, and is trying to convince others that backing away from what she calls “a greedy consumer society” provides a better quality of life and personal freedom.
This German Woman Has Lived Without Money For 16 Years
Markets

Is Your Smartphone Making You Prone To Identity Theft?

[credit provider=”Flickr / cogdogblog” url=”http://www.flickr.com/photos/cogdog/5883849386/”] The mobile wallet revolution has already begun, but a new study suggests it might be wise to think twice about putting your credit card information on your smart phone.The Chicago Tribune reported this week that, according to a nationwide survey, the number of Americans victimized by identity […]
Is Your Smartphone Making You Prone To Identity Theft?
News

IT’S NOT FAKE: Chevy Really Did Drop This Car Out Of A Plane — Just For Fun

[credit provider=”Chevrolet”] Chevrolet recently launched a new small car with economical gas mileage, the Sonic. The car is targeted at young, first-time buyers.Chevy’s ad agency, Goodby, Silverstein & Partners, was asked to come up with an exciting launch campaign that did not consist of the usual beauty shots of the […]
IT’S NOT FAKE: Chevy Really Did Drop This Car Out Of A Plane — Just For Fun
News

Facebook ♥ Coldplay? New Ad Launch Makes It Look That Way

[credit provider=”Coldplay/Facebook” url=”http://www.facebook.com/coldplay”] Facebook used Coldplay’s Page to tout its new Timeline-oriented update to Pages.Coldplay isn’t one of CEO Mark Zuckerberg’s favourite bands, if his fan page is any guide. So it’s a mystery why this group was chosen to illustrate the new product.
Facebook ♥ Coldplay? New Ad Launch Makes It Look That Way
Markets

Zappos Is Celebrating Leap Year With A Four-Year Return Policy

[credit provider=”Flickr / kedjadlen” url=”http://www.flickr.com/photos/kejadlen/5259342145/”] Online apparel shop Zappos.com  will celebrate Leap Year by extending its existing 365-day return policy by another three years.Anyone making a purchase on Feb. 29 will enjoy a whopping four-year return window, the retailer announced Monday.
Zappos Is Celebrating Leap Year With A Four-Year Return Policy
News

Pinterest Has A Porn Problem

[credit provider=”Screengrab”] Officially, there is no porn on Pinterest. The rules of membership prohibit users from posting images featuring nudity, the user community is generally pretty good at self-policing, and most of its users are women using Pinterest for G-rated activities.But there is porn on Pinterest, and it appears to […]
Pinterest Has A Porn Problem
News

6 Of These Brands Will Rule Facebook’s Mobile Ads — And 6 Will Fail

[credit provider=”T-Mobile” url=”http://sidekick.t-mobile.com/”] Now that Facebook’s launch of Timeline for brands is imminent (and its ads for Facebook’s mobile apps are right behind that) it’s time to consider which brands are likely to do well in the new mobile environment and which might as well not bother.NewMediaMetrics, a New York-based […]
6 Of These Brands Will Rule Facebook’s Mobile Ads — And 6 Will Fail
News

LinkedIn’s Advertising Chief Tells Us How He’s Going To Destroy Your Resume

[credit provider=”Jim Edwards / BI”] Jonathan Lister is LinkedIn’s vp/North American sales for marketing solutions, which means that he’s in charge of growing the social network’s brand advertising revenues.It’s a growing business—the company reported a 77 per cent increase in ad sales to $50 million in Q4 2011.
LinkedIn’s Advertising Chief Tells Us How He’s Going To Destroy Your Resume
Tech

This New California Mobile Privacy Deal Is Absolutely BRILLIANT

If you live in California, you’re soon going to have a chance to read a privacy policy for every single app you download onto your mobile phone.That’s thanks to a “Global Agreement” signed by California Attorney General Kamala Harris and six big companies in the mobile space: Google, Apple, RIM, […]
This New California Mobile Privacy Deal Is Absolutely BRILLIANT
News

How Facebook’s Ad Revenue Could Top Out At $10 Billion

[credit provider=”Zazzle” url=”http://www.zazzle.com/you_like_this_facebook_tumbs_up_tshirt-235525771676923542″] Facebook sells about $1 billion of advertising every quarter and it’s still growing, putting it on course to sell perhaps $5 billion or more in ads in 2012.But what are the limits to its growth?
How Facebook’s Ad Revenue Could Top Out At $10 Billion
Markets

The Beginner’s Guide To Investing In Gold Online

[credit provider=”Flickr / hto2008″ url=”http://www.flickr.com/photos/[email protected]/2559014732/sizes/m/in/photostream/”] Don’t knock it until you try it! Most people don’t invest in gold because they feel that it’s not as easy as it is to invest in paper. It’s unfortunate because that’s simply not true.Investing in gold is just as easy to acquire if you […]
The Beginner’s Guide To Investing In Gold Online
News

Zynga Sees Limits To Growth: Sales Flatten As Marketing Costs Double

[credit provider=”Flickr, CC / incase” url=”http://www.flickr.com/photos/goincase/”] Zynga—the company behind Zynga Poker, FarmVille and Words With Friends—has been working hard to sustain its revenues as it enters a period in which the company expects slower sequential growth. So hard, in fact, that it doubled its Q4 2011 promotional budget sequentially from […]
Zynga Sees Limits To Growth: Sales Flatten As Marketing Costs Double
News

Why Wives Are Most Likely To Cheat The Day After Valentine’s Day

[credit provider=”Flickr Russell James Smith” url=”http://www.flickr.com/photos/russelljsmith/1019199554/”] AshleyMadison.com, a dating website for married people, sees a record number of female sign-ups on the day after Valentine’s Day, founder and president Noel Biderman told Momlogic last year.In fact, 10 times more women sign up to the website on Feb. 15, according to the Huffington Post’s […]
Why Wives Are Most Likely To Cheat The Day After Valentine’s Day
News

NUMBERS: Will Ferrell’s Old Milwaukee Super Bowl Spot Kicked Budweiser’s Butt

[credit provider=”Screengrab”] Will Ferrell’s Super Bowl ad for Old Milwaukee—seen only in North Platte, Neb., the nation’s smallest TV market—got more than twice the audience on YouTube and Twitter than Budweiser’s “Eternal Optimism” ad, which was broadcast nationally.Boston-based ad agency Mullen crunched the numbers for Bloomberg BusinessWeek, for a period […]
NUMBERS: Will Ferrell’s Old Milwaukee Super Bowl Spot Kicked Budweiser’s Butt
US

BitTorrent Inventor’s New Goal Is ‘To Kill Off Television’

[credit provider=”Skidzopedia” url=”http://www.skidzopedia.com/2008/11/21/17-people-who-enhanced-the-web/”] Bram Cohen, inventor of the popular file-sharing system BitTorrent, demoed his latest project at the San Francisco MusicTech Summit yesterday, reports GigaOm.It’s a new live video streaming protocol that doesn’t rely on a central infrastructure to work. In other words, you could hypothetically watch the Superbowl by […]
BitTorrent Inventor’s New Goal Is ‘To Kill Off Television’
News

5 Reasons To Stay sceptical About Groupon

[credit provider=”Flickr, CC / diloz” url=”http://www.flickr.com/photos/diloz/”] The business press got excited when Groupon reported greater than expected revenues in Q4 2011 and missed earnings estimates only because of one-off tax expenses in its foreign operations.My boss even demanded an apology from Groupon’s critics because the new numbers prove that the […]
5 Reasons To Stay sceptical About Groupon
News

How The iPad Kicks Kindle’s Butt When It Comes To Ad Traffic

[credit provider=”Amazon”] Amazon just kicked off a new TV campaign for the Kindle Fire, which it doubtless hopes will further dent sales of Apple’s iPad. But Kindle has a long way to go before it starts threatening the iPad as a device for serving online ads to consumers.Data from Rimm-Kaufmann […]
How The iPad Kicks Kindle’s Butt When It Comes To Ad Traffic
News

Germany Just Backed Away From Signing The Anti-Piracy ACTA Treaty

[credit provider=”AP/Alik Keplicz”] Germany has delayed its approval of the Anti-Counterfeiting Trade Agreement (ACTA), amid concerns voiced by the Justice Ministry,reported AFP.”The signing has not happened, to give us time to carry out further discussions,” a foreign ministry spokesperson told AFP. “The federal justice minister in charge of the issue has […]
Germany Just Backed Away From Signing The Anti-Piracy ACTA Treaty
News

REJOICE: Kindle’s Bikini Girl Is Back — And Now She’s Married

[credit provider=”Screengrab”] Amazon has brought back its black-bikini-wearing poolside girl in new ads for the Kindle Fire (video below). But this time she’s less snooty and, since her first appearance in 2010, she has acquired a husband and two kids.When poolside girl first appeared to sell the Kindle in late […]
REJOICE: Kindle’s Bikini Girl Is Back — And Now She’s Married
News

How Groupon Is Trying, And Failing, To Work With Ad Agencies

[credit provider=”Screengrab”] Since July 2011, Groupon has had a full-time executive whose job is to persuade Madison Avenue to get on board with daily deals and include them in their clients’ regular branding campaigns.The problem is that no agency has yet signed on, according to Daniela Gorenstein, the director of […]
How Groupon Is Trying, And Failing, To Work With Ad Agencies
Markets

10 Heart-Wrenching Dating Scams That’ll Break The Bank

[credit provider=”Flickr/Mellyjean” url=”http://www.flickr.com/photos/mellyjean/3443577726/sizes/z/in/photostream/”] Not to ruin the ooey-gooey Valentine’s Day atmosphere or anything, but online dating fraud is quickly becoming one of the costliest consumer scams in America. Victims of these so-called “Romance Scams” lost an average of $5,500 in 2011 alone, according to the National Consumers League – and the figure could […]
10 Heart-Wrenching Dating Scams That’ll Break The Bank
News

Why Ad Execs Are FURIOUS After P&G CEO Said Hits On Facebook Are ‘Free’

[credit provider=”Screengrab”] On Jan. 30, I wrote an item describing how Procter & Gamble CEO Bob McDonald was going to “moderate” — i.e. reduce — his $10 billion global ad budget because his brands can get “free” impressions on Facebook and Google.The article enraged some ad execs, who were livid at […]
Why Ad Execs Are FURIOUS After P&G CEO Said Hits On Facebook Are ‘Free’
News

Facebook Wants Mobile Ads To Go Live Before Stock Starts Trading

[credit provider=”Kimberly White / Getty Images”] Facebook wants the new mobile ad product it is developing to go live before its IPO starts trading, a source tells us.Lack of mobile ad revenue was one of the few negatives Facebook revealed in its S-1 filing. It’s actually a drag on revenue, […]
Facebook Wants Mobile Ads To Go Live Before Stock Starts Trading
News

FINALLY: Facebook Will Put Ads On Your Mobile Phone

[credit provider=”T-Mobile” url=”http://sidekick.t-mobile.com/”] Facebook is preparing a mobile ad product that could feature animations and video content, according to a report in DigiDay.Facebook doesn’t currently run any ads on its mobile apps, even though 425 million people use Facebook every month on their phones and iPads. The social network says its […]
FINALLY: Facebook Will Put Ads On Your Mobile Phone
News

Facebook’s Ad Business Distilled Into 12 Crucial Facts

[credit provider=”Zazzle” url=”http://www.zazzle.com/you_like_this_facebook_tumbs_up_tshirt-235525771676923542″] Facebook’s IPO filing with the SEC is about 170 pages long and contains tons of details on its advertising business.80-three per cent of Facebook’s $3.7 billion in revenues come from advertisers, and the social network spends another half billion a year promoting itself.
Facebook’s Ad Business Distilled Into 12 Crucial Facts
News

Facebook Claims It Increased P&G’s Deodorant Sales By 9%

[credit provider=”P&G ad” url=”http://www.facebook.com/meanstinks”] Procter & Gamble recently cited its ability to use Facebook’s branded Pages for free as one reason it may have cut its $10 billion ad budget and facebook returned the compliment today in its IPO filing with the SEC.In a section titled “How We Create Value […]
Facebook Claims It Increased P&G’s Deodorant Sales By 9%
News

Google’s New Privacy Policy: What’s the Big Deal?

On March 1, 2012, a new privacy policy goes into effect that affects all Google, Gmail, Google Apps, and all other properties’ users. Considering how ubiquitous Google is in many peoples’ lives, both personal and professional, the policy change was bound to cause a stir. That’s why Google got out […]
Google’s New Privacy Policy: What’s the Big Deal?
News

Read Twitter’s ‘Confidential’ Memo To Advertisers On New Enhanced Profile Pages For Brands

[credit provider=”OpenSourceWay / Flickr, CC” url=”http://www.flickr.com/photos/opensourceway/”] With Twitter’s launch of new enhanced profile pages for brands imminent, advertisers might be wondering how to take advantage of the new tools the microblogger is offering.A Twitter document—stamped “confidential”—featuring step by step instructions for advertisers who want to enhance their tweets and utilise […]
Read Twitter’s ‘Confidential’ Memo To Advertisers On New Enhanced Profile Pages For Brands
News

Here’s The List Of Google’s Biggest Advertisers

[credit provider=”Jinho.Jung / Flickr, CC” url=”http://www.flickr.com/photos/phploveme/”] Google’s revenues were $37.9 billion last year and 96 per cent of that came from advertising. It’s less clear, however, who Google’s biggest advertisers are.
Here’s The List Of Google’s Biggest Advertisers
News

This Chart Shows How Christmas Never Arrived At Google

Google’s Q4 2011 results were greeted with gnashing of teeth and rending of garments yesterday, as its 25 per cent increase in revenues to $10.58 billion was deemed not good enough. This, of course, is somewhat delusional. There isn’t another ad-based business on the planet getting $10 billion a quarter […]
This Chart Shows How Christmas Never Arrived At Google
Strategy

Five Years Ago Disney And Microsoft Led A Huge Copyright Deal That Set The Stage For SOPA

[credit provider=”Wikimedia Commons” url=”http://commons.wikimedia.org/wiki/File:Microsoft_Sign_on_German_campus.jpg”] After website blackouts and resistance from protesters across the country yesterday, even more members of Congress withdrew their support of SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act). Two of the biggest players in the debate include Disney (pro-SOPA) and Microsoft, which only five years ago led a major […]
Five Years Ago Disney And Microsoft Led A Huge Copyright Deal That Set The Stage For SOPA
News

Here’s Facebook’s Q4 Ad Performance In A Set Of Delightful Charts

[credit provider=”Aepoc, CC.” url=”http://www.flickr.com/photos/aepoc/”] Facebook’s cost-per-thousand ad impressions rose 8 per cent between Q3 and Q4 2011, and 23 per cent since Q1, according to data from TBG Digital, an agency that specialises in placing and serving Facebook advertising.The numbers bode well for Facebook’s IPO, expected in the spring. Cost-per-thousand […]
Here’s Facebook’s Q4 Ad Performance In A Set Of Delightful Charts
News

Are You Ready For Sexy Pepper Spray Cop Perfume?

None of this is going to make any sense whatsoever, but here goes: Social forum provider CrowdGather is launching a unisex perfume, Erox, made of human pheromones that purport to induce sexual arousal in both men and women. 
Are You Ready For Sexy Pepper Spray Cop Perfume?
Markets

Here’s A Money-Saving Resolution: Clean Out Your Email

[credit provider=”Rodrigo Galindez” url=”http://www.flickr.com/photos/rodrigogalindez/2877393182/sizes/m/in/photostream/”] It’s 2012, and for most of us, our top New Year’s resolution is to create a budget. It’s a healthy resolution, of course, and if you’re looking for tips on creating a budget, you can always check this site! However, you might be overlooking a few […]
Here’s A Money-Saving Resolution: Clean Out Your Email
News

Twitter Holds Verified Accounts For Ransom—For $15,000 In Ads

[credit provider=”Redjar / Flickr, CC.” url=”http://www.flickr.com/photos/redjar/”] Twitter is refusing to verify user accounts as real unless someone either disputes a fake Twitter account or spends more than $15,000 advertising on the microblog service. Andy Cohn, publisher of The Fader, discovered the ransom demand when he attempted to get verification of […]
Twitter Holds Verified Accounts For Ransom—For $15,000 In Ads
News

Check Out The Insane Lengths Zappos Customer Service Reps Will Go To

[credit provider=”toprankonlinemarketing on flickr” url=”http://www.flickr.com/photos/toprankblog/3022965169/”] Everyone knows what it’s like calling a company’s customer service department: If you’re unlucky, you’re routed to Asia where an outsourced staff member reads a script in halting English. Online retailer Zappos, by contrast, has 500 employees in a call centre in Las Vegas who […]
Check Out The Insane Lengths Zappos Customer Service Reps Will Go To
Tech

How The Death Of All Those Groupon Clones Will Affect Yahoo’s Revenue

[credit provider=”O’Reilly Media” url=”http://www.youtube.com/watch?v=eIGJvYpzsYk”] Here’s an interesting and unexpected side-effect from Groupon slowing its marketing spend, as well as the slow-down in growth of the daily deal business overall from Ben Schacter at Macquarie Research:Daily Deal Sites Continue to Pull Back Homepage Ad Spending
How The Death Of All Those Groupon Clones Will Affect Yahoo’s Revenue
Markets

5 Pitfalls To Watch Out For When Using Online Travel Sites

[credit provider=”Scott Olson / Getty”] Traditional travel agents are a dying breed, and yet Americans are increasingly turning to travel agencies to book their tickets and to make reservations. How is this possible? People are using online travel portals, which are basically just highly automated travel agents. These sites, such […]
5 Pitfalls To Watch Out For When Using Online Travel Sites
News

Email Hacking Allegation Against Groupon Is Withdrawn

[credit provider=”Mr. Juninho / Flickr, CC.” url=”http://www.flickr.com/photos/juanmaiz/”] A lawsuit which accused Groupon of hacking into one of its clients’ email systems in order to alter a merchant contract has been voluntarily dismissed by the plaintiff, home improvement web site BidMyCrib.com.The voluntary dismissal notice does not describe why the suit was […]
Email Hacking Allegation Against Groupon Is Withdrawn
News

Mobile Ad Seller Millennial Media Files For IPO

Millennial Media, a leading server of ads on mobile devices, filed S-1 papers with the SEC to go public. The company made nearly $70 million in revenues through the first nine months of 2011 but saw a net loss of of $417,000 and a net loss attributable to shareholders, after […]
Mobile Ad Seller Millennial Media Files For IPO
Tech

ANGRY MERCHANT: Here’s Why I Hate Groupon And LivingSocial And Will Never Use Them Again

[credit provider=”HUD” url=”http://commons.wikimedia.org/wiki/File:Pruitt-Igoe-collapses.jpg”] Yesterday, we published a note from a former LivingSocial customer who explained why he thinks the daily deal companies like Groupon are doomed.The customer told the story of how, after he did his LivingSocial deals, none of the LivingSocial coupon-buyers became regular customers. They were also generally […]
ANGRY MERCHANT: Here’s Why I Hate Groupon And LivingSocial And Will Never Use Them Again
News

Groupon’s Christmas Collapse: 46% Decline in Billings

[credit provider=”Kevin Krejci / Flickr, CC.” url=”http://www.flickr.com/photos/kevinkrejci/”] It’s getting harder to ignore the drumbeat of reports showing doubts about Groupon’s business model. The latest: a note today from Yipit, a daily deal aggregator that tracks Groupon’s deals, estimating billings at Groupon declined 46 per cent in the last week of […]
Groupon’s Christmas Collapse: 46% Decline in Billings
News

How Amazon Wants To Force Actresses To Stop Lying About Their Age

[credit provider=”Wikimedia, CC.” url=”http://en.wikipedia.org/wiki/File:Sandra_Bullock_at_the_2010_SAG_Awards.jpg”] A federal judge has ruled that an actress who anonymously sued Amazon and its movie industry database IMDB.com must reveal her real name — and thus her real age — if the suit is to continue. The actress, identified only as “Jane Doe” in legal papers, […]
How Amazon Wants To Force Actresses To Stop Lying About Their Age
News

Yeah Ryan Gosling Is An Ad Agency (Kinda)

[credit provider=”Screen grab” url=”http://advertisingagencyryangosling.tumblr.com/post/14628249171″] The “F— yeah! Ryan Gosling” meme has arrived on Madison Avenue.Here is what it would look like if Gosling were some sort of dude from accounts services.
Yeah Ryan Gosling Is An Ad Agency (Kinda)
News

Edelman PR Bails On Twitter Following Marketing Management Churn

[credit provider=”gruntzooki / Flickr, CC.” url=”http://www.flickr.com/photos/doctorow/”] Management turnover on the marketing side of Twitter appears to be ongoing: It parted ways with its PR agency, Edelman, just three months after the shop signed on with the microblogger. The split coincides with the departure of Twitter’s first vp/consumer marketing, Pam Kramer, […]
Edelman PR Bails On Twitter Following Marketing Management Churn
News

These Major Companies Are Using Cat Videos As A Business Model

It’s not just you. You are actually seeing more web videos of cats doing cute things these days. That’s because the audience-luring power of cat videos has become tough to ignore. This YouTube video titled “Funny Cats” has gotten 63 million views, for instance. This one has gotten 23 million.
These Major Companies Are Using Cat Videos As A Business Model
News

Meet The Company That’s Stealing Facebook’s Ad Revenue

Facebook has sent cease-and-desist letters to Sambreel, a company that makes Facebook “skins” for folks who want to jazz up their profile pages with cool graphics and backgrounds. The move suggests that Facebook hasn’t yet figured out a technical fix that might prevent its users from using Sambreel’s product, PageRage, […]
Meet The Company That’s Stealing Facebook’s Ad Revenue
News

Google Kills ‘Google Shoot View’ Video Game

Google has killed off “Google Shoot View,” a first-person shooter video game based on Google’s Street View mapping product. The game used Google’s Street View database of 360 degree street-level photography, and imposed an automatic rifle sight and some sound effects on top of it.
Google Kills ‘Google Shoot View’ Video Game
News

Will Groupon Thrive Or Tank In Q4? This Chart Holds The Key

[credit provider=”Mr. Juninho / Flickr, CC.” url=”http://www.flickr.com/photos/juanmaiz/”] Groupon’s Q4 2011 couldn’t be more crucial: Will it see the revenue bump it needs from holiday shoppers to justify its business model? Or will sales collapse following CEO Andrew Mason’s promised pullback on marketing and customer acquisition spending? The Wall Street Journal […]
Will Groupon Thrive Or Tank In Q4? This Chart Holds The Key
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Here’s The maths Formula For Structuring A Groupon Deal That Doesn’t Lose Money

[credit provider=”Justin Marty / Flickr, CC” url=”http://www.flickr.com/photos/jmarty/”] We’ve all heard the nightmare stories about Groupon merchants who lost tons of money because they were suddenly overwhelmed with thousands of customers whom they were forced to serve at a loss: The police called to a Montclair, N.J., pizza joint to settle […]
Here’s The maths Formula For Structuring A Groupon Deal That Doesn’t Lose Money
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Here Is How Much Twitter Makes From Each Of Its Advertising Clients

[credit provider=”Jim Edwards / BI”] Twitter makes about $58,125 on average from each of its advertising clients, according to some back-of-the-envelope maths based on recent analysts’ estimates and a Twitter executive’s own disclosure. At B.I.’s Ignition conference in New York recently, Twitter COO Adam Bain said the microblogging site had […]
Here Is How Much Twitter Makes From Each Of Its Advertising Clients
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Facebook Studied Users’ Brainwaves For Its Advertisers

A “neurological” study of Facebook, Yahoo! and The New York Times found that Facebook triggered greater levels of attention, emotional engagement, and memory than the other two did, and is thus a premium medium for advertisers. The results of the study shouldn’t be too surprising given that Facebook itself commissioned […]
Facebook Studied Users’ Brainwaves For Its Advertisers
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Sexy Nuns, Nudists, Bikers: Why This Freaky Ad From 1968 Is Suddenly Hot Again

This 1968 TV commercial for “Afri-Cola,” a German soft-drink, is probably the strangest ad you’ll ever see (video below). It’s a drug-inspired montage set to unlistenable psychedelic “music” that begins, “Earth is a paradise with Afri-Cola.” Along the way, it asserts, “Marry or not to marry? That is no longer […]
Sexy Nuns, Nudists, Bikers: Why This Freaky Ad From 1968 Is Suddenly Hot Again