News

Here’s What LinkedIn Is Telling Wall Street About Its Ad Business [DECK]

[credit provider=”Flickr/The DEMO Conference” url=”http://www.flickr.com/photos/democonference/4994503718/sizes/l/in/photostream/”] After LinkedIn disclosed its Q2 2012 earnings on Aug. 2, its stock popped from around $93.51 to above $112. It’s since settled at around $105, so Wall Street clearly saw something it liked in the numbers.But what?
Here’s What LinkedIn Is Telling Wall Street About Its Ad Business [DECK]
News

Here’s The Deck Facebook Showed Wall Street Before Its Stock Crashed

[credit provider=”Striatic / Flickr, CC.” url=”http://www.flickr.com/photos/striatic/”] When Facebook held its Q2 2012 conference call with Wall Street analysts on July 26, CEO Mark Zuckerberg and his team showed them this deck of slides on the company’s’ business.At the time the stock stood at $26.85—down from its highs, but not drastically […]
Here’s The Deck Facebook Showed Wall Street Before Its Stock Crashed
News

This LinkedIn Deck Shows The ROI For 8 Of Its Biggest Ad Clients

[credit provider=”LinkedIn”] Everyone knows LinkedIn is the place to network, look for jobs or hire people. But the careers site is also host to a $63 million per quarter ad business.LinkedIn is much more low-key than Facebook or Twitter. And everyone knows what advertising on those sites looked like.
This LinkedIn Deck Shows The ROI For 8 Of Its Biggest Ad Clients
News

FINALLY: Interpublic Reveals The Exact Size Of Its Facebook Stake

[credit provider=”By Justin Sullivan/Getty Images and IPG”] The exact size of ad agency holding company Interpublic Group’s stake in Facebook has been one of the more interesting technical mysteries on Madison Avenue for months.It’s known that Interpublic took a 0.4 per cent stake in Facebook for just $5 million in […]
FINALLY: Interpublic Reveals The Exact Size Of Its Facebook Stake
News

Here’s The $2 Billion Business That Facebook Wants To Dominate Next

[credit provider=”Flickr/Sit With Me” url=”http://www.flickr.com/photos/sitwithme/6483000639/sizes/o/in/photostream/”] Facebook’s mobile ad revenue stream—at a run rate of $180 million a year—was the big news out of the company’s Q2 2012 earnings call, but less attention has been paid to a piece of the company that many expect to become a far larger part […]
Here’s The $2 Billion Business That Facebook Wants To Dominate Next
News

YouTube ‘Hungry Channel’ CEO Says The Future Of TV Is Online

[credit provider=”Hungry / Electus”] Add former television exec Bruce Seidel to those jumping on board YouTube to showcase new broadcast content. In January, Seidel was appointed CEO of Electus’ new food-centric YouTube channel Hungry, and just two weeks ago, it finally launched on June 27. 
YouTube ‘Hungry Channel’ CEO Says The Future Of TV Is Online
News

HEATMAPS: What You’re Actually Looking At When You Look At Facebook

[credit provider=”Ed Yourdon / Flickr, CC” url=”http://www.flickr.com/photos/yourdon/3475417696/sizes/o/in/photostream/”] A recent study by Facebook ad buyer AdParlor showed that mobile ads on Facebook are much more effective—and much cheaper—than its regular ads. In fact, Facebook now books $500,000 a day in mobile advertising, CEO Mark Zuckerberg told analysts on his Q2 2012 conference […]
HEATMAPS: What You’re Actually Looking At When You Look At Facebook
Markets

This Is How You Can Watch The Olympics Online For Free

[credit provider=”flickr/focusedcapture” url=”http://www.flickr.com/photos/focusedcapture/4252496344/sizes/l/in/photostream/”] Today, the 2012 Olympic Games begin. Want to watch it all online? You’ll need to jump some hurdles.If you live in the United States and want to see London-based Olympics events live on your computer, smartphone, or tablet, you have to go through NBC. And if you […]
This Is How You Can Watch The Olympics Online For Free
Markets

People Do Some Unbelievably Stupid Things With Their Money Online

[credit provider=””Dumb and Dumber” screenshot”] Earlier this summer, two armed men broke into the home of a 17-year-old Australian girl, tipped off that she had a large amount of cash stashed there. The source of the tip? The girl had posted on Facebook a photo of a large sum of […]
People Do Some Unbelievably Stupid Things With Their Money Online
News

Larry King Returns To The Small Screen On Hulu

[credit provider=”Larry King Now / Hulu screencap” url=”http://www.hulu.com/watch/380942#s-p1-so-i0″] Larry King returned to the small screen last night with his new Hulu series, “Larry King Now.”Similar to his 25 years on CNN, the nearly 30-minute Monday through Thursday talk-show announced in March and funded by Mexican billionaire, Carlos Slim Helú, will […]
Larry King Returns To The Small Screen On Hulu
News

How Up To 85% Of Google Search Results Are Actually Paid Ads

[credit provider=”Jonbro / Flickr, CC” url=”http://www.flickr.com/photos/jonbro/301098365/sizes/l/in/photostream/”] Sponsored results frequently overwhelm Google search results, according to a study by Wordstream, a search marketing management company.Wordstream founder Larry Kim and his team found that for search results about shopping items, as much as 85.2% of the real estate in which users might […]
How Up To 85% Of Google Search Results Are Actually Paid Ads
News

Apple Users Claim WPP’s Media Innovation Group Hacked Their Web Browsers

[credit provider=”Brad K. / Flickr, CC” url=”http://www.flickr.com/photos/stopbits/5566105056/sizes/o/in/photostream/”] The Media Innovation Group, a digital ad unit of WPP Group, has been sued by two men who allege it hacked their Apple mobile devices to bypass their privacy settings on the Safari web browser to target them with ads.The suit springs from […]
Apple Users Claim WPP’s Media Innovation Group Hacked Their Web Browsers
News

German Polls Show Support For Marijuana Legalization And A Ban On Bestiality

[credit provider=”@cjzero” url=”http://yfrog.com/z/oe47792172j”] When German Chancellor Angela Merkel introduced the “Dialogue on Germany’s Future”, the intent was to “stimulate a nationwide debate and gain food for thought and recommendations for public policy action”, according to Fraunhofer ISI. As part of the plan, an online poll was created for Germans to voice […]
German Polls Show Support For Marijuana Legalization And A Ban On Bestiality
US

China’s Launching Its Own Netflix-like Service

China’s getting it’s own Netflix-like movie service.The country’s government-run China Movie Channel is launching a subscription-based online service similar to Netflix later this year, according to Reuters.
China’s Launching Its Own Netflix-like Service
News

WPP Will Spend 5 Times More With Google Than Facebook This Year

[credit provider=”World Economic Forum” url=”http://www.flickr.com/photos/worldeconomicforum/”] WPP CEO Martin Sorrell sat down with The Guardian at Cannes and reiterated his concerns over Facebook, while giving few details into the world’s largest advertising firm’s spending plans for 2012.”I believe Facebook is the best or one of the best branding mechanisms in the world […]
WPP Will Spend 5 Times More With Google Than Facebook This Year
News

3 Publishers Who’ve Made The Great Leap Forward

My last few days have been interesting—I’ve been speaking with some of the major print publishers in the industry about their current strategy and challenges. Unsurprisingly, most of them are focused on mobile and/or video product roll-outs.
3 Publishers Who’ve Made The Great Leap Forward
News

SOURCE: AOL Faces Brutal Choice On Patch — Close It Or Double Down

[credit provider=”AP”] AOL CEO Tim Armstrong has a simple but brutal choice to make about Patch, a source close to the ad sales side of the local news business told us over lunch recently: Ditch it or double down and take the thing national, opening a Patch in every significant […]
SOURCE: AOL Faces Brutal Choice On Patch — Close It Or Double Down
News

AKQA Rejected WPP Twice And Dentsu Once Before Selling

[credit provider=”IAB / Screengrab” url=”http://www.youtube.com/watch?v=EpvMsH8x9-0″] WPP’s acquisition of digital shop AKQA is a part of the holding company’s plan to make 40 per cent of its revenues come from digital over the next five years.WPP CEO Martin Sorrell, most recently making headlines for unsuccessfully defending his $11.6 million paycheck to […]
AKQA Rejected WPP Twice And Dentsu Once Before Selling
News

Meet 9 Incredible Instagram Users That Advertisers Are Dying To Work With

[credit provider=”Liz Eswein”] As advertisers stumble into the world of Instagram, they have found out that the best way to gain credibility is to reach out to respected and influential Instagrammers. What began as a creative outlet that unleashes the inner photographer in everyday smartphone owners has transformed into a lucrative […]
Meet 9 Incredible Instagram Users That Advertisers Are Dying To Work With
Tech

Meet Obama’s New Health IT Chief, Dr. David Blumenthal

President Obama has long said he wants an IT revolution in healthcare, the idea being making medical records electronic will result in better patient care with lower costs. And already a whopping $19.5 billion in public moola has been allocated in the stimulus package towards that goal. Companies like Microsoft […]
Meet Obama’s New Health IT Chief, Dr. David Blumenthal
Tech

Bing Engineer Accuses Google Of Profiting Off Search Spam

A panel on search engine spam in San Francisco this morning got extremely heated, with a Google engineer openly accusing Microsoft of copying its search results. In response, a Bing engineer said that Google should look at why search spam exists, and basically accused the company of profiting from spam […]
Bing Engineer Accuses Google Of Profiting Off Search Spam
Tech

Path Raises $8.5 Million, Opens Up (A Little)

Path, the social photo-sharing service that limits sharing to your 50 closest friends and family members, has announced a new round of funding. It’s also opening the service to allow sharing via e-mail, instead of requiring users to have the Path app on their iPhone.
Path Raises $8.5 Million, Opens Up (A Little)
Tech

Screw Facebook, Pass the Beer

Don’t drink and code? Alley VC firm Union Square Ventures hosted the latest in a series of “hackathons” last night for coders working on projects using Facebook‘s white-hot applications platform. As USV host Andrew Parker notes, booze-fuelled socializing among the 50 or so attendees — and gawking at the few […]
News

Yahoo! And CNBC Gain Huge From Joining Forces

[credit provider=”CNBC / Yahoo!”] Yahoo! and CNBC announced a huge partnership this morning.Through the deal, CNBC will become the premiere content source for Yahoo! Finance. Both will continue to maintain separate editorial control, hosting their respective sites.
Yahoo! And CNBC Gain Huge From Joining Forces
News

These Are The Creepiest Groupon Deals Ever

[credit provider=”Flickr / Groupon” url=”http://www.flickr.com/photos/groupon/6166710591/sizes/m/in/photostream/”] Earlier this week, Groupon made the decision to ban “adult merchants” from its quick-deals site. This was after “morality” groups went crazy over the site’s special deals for tours of the Playboy Mansion and of a studio that specialises in torture porn.But that’s just the […]
These Are The Creepiest Groupon Deals Ever
News

Groupon Will Name Your Baby For $1,000

[credit provider=”Groupon”] Groupon is offering a $1,000 deal in which Groupon itself will name your baby “Clembough.” The offer appears to be a PR stunt in advance of June 17, Father’s Day.The daily deal company says:
Groupon Will Name Your Baby For $1,000
News

CONFIRMED: Groupon Has Banned Porn Merchants

[credit provider=”The Great Pinholio / Flickr, CC” url=”http://www.flickr.com/photos/pinholio/5838218169/sizes/l/in/photostream/”] UPDATE: Groupon confirmed to Business Insider this afternoon, “we aren’t currently accepting new adult merchants,” although those types of businesses are being constantly evaluated at a local level. See the company’s full statement below.EARLIER: Groupon, which once offered a walking tour of […]
CONFIRMED: Groupon Has Banned Porn Merchants
News

Here’s How Much Interpublic’s Stake In Facebook Is Worth Now

[credit provider=”By Justin Sullivan/Getty Images and IPG”] Now that Facebook is public, it’s worth asking how much Interpublic Group’s stake in the company is now worth.IPG—the ad agency holding company that owns McCann Erickson, DraftFCB, and Deutsch, among others—famously bought a 0.4 per cent stake in Facebook for just $5 […]
Here’s How Much Interpublic’s Stake In Facebook Is Worth Now
News

How Google Helps Fuel A Cesspit Of Conflicts Among Web Ad Buyers

[credit provider=”Joi / Flickriver, CC” url=”http://www.flickriver.com/photos/joi/sets/72157624394647513/”] The incentives Google gives to ad agencies who buy media space on its properties are, in part, fueling a cesspit of conflicts of interest among those agencies, and hurting clients as a result, to hear the trade press tell it.Ad Age, DigiDay, and TechCrunch […]
How Google Helps Fuel A Cesspit Of Conflicts Among Web Ad Buyers
News

CHART: The Situation At Pandora Is Actually Getting Worse

[credit provider=”en.wikipedia.org” url=”http://en.wikipedia.org/wiki/File:Opened_up_a_Pandora%27s_box.jpg”] Pandora’s stock jumped 12 per cent to $11.60 after mobile ad sales were greater than expected. CEO Joe Kennedy told Wall Street that 55 per cent of his ad revenue now comes from mobile, and mobile advertising is a fast-growing part of the business.All that good news, […]
CHART: The Situation At Pandora Is Actually Getting Worse
News

Microsoft’s New Web Ad Deal With WPP’s 24/7 Media Explained In Plain English

[credit provider=”24/7 Media”] Microsoft Advertising and 24/7 Media’s new partnership will likely significantly increase demand for the ad inventory offered by 24/7’s web publishing clients by allowing Microsoft’s advertisers to buy space offered on the WPP unit’s automated web ad trading desk.It will also eliminate discrepancies in the performance numbers […]
Microsoft’s New Web Ad Deal With WPP’s 24/7 Media Explained In Plain English
News

Here’s What A FarmVille American Express Card Looks Like

[credit provider=”Amex”] American Express and Zynga have joined forces to create a pre-paid debit card that allows users to earn virtual FarmVille dollars in exchange for real world purchases.(Because your wallet was missing a rewards card that prominently displays a duck, with teeth, chewing on wheat.)
Here’s What A FarmVille American Express Card Looks Like
Markets

The Surprising Way Pinterest Is Making Us Shop Smarter

[credit provider=”pinterest.com/boutiika” url=”http://pinterest.com/boutiika/pins/?filter=pins”] So far, Pinterest has saved Jo Ann Davidson a bundle. Thanks to the social photo- and idea-sharing website, she was able to redo her family room for a pittance.She made two pillow covers from $20 clearance-priced fabric, redecorated her mantel with repurposed crafts, replaced heavy winter drapes […]
The Surprising Way Pinterest Is Making Us Shop Smarter
News

Pinterest Is Turning Google+ Into A Ghost Town For Advertisers

[credit provider=”Pinterest” url=”http://pinterest.com/pin/49891508341468708/”] Google+ is turning into a “ghost town” for advertisers, according to Ad Age, and Pinterest may be to blame, according to Shopify.Clients and their ad agencies gave these brutal assessments of Google+ brand pages. It’s worth remembering that advertisers hardly ever criticise media vendors in public like […]
Pinterest Is Turning Google+ Into A Ghost Town For Advertisers
News

GM Pulled Ads After Facebook Begged It To Use Free Media

[credit provider=”Dana Rocks / Flickr, CC” url=”http://www.flickr.com/photos/sinatra/”] With Facebook’s IPO looming, General Motors pulled its entire $10 million ad budget from the social network after Facebook executives urged the company to concentrate more on posting free content to its Brand Page, according to Reuters.The account dovetails with BI’s May 16 […]
GM Pulled Ads After Facebook Begged It To Use Free Media
News

How Facebook’s Mobile ‘Sponsored Stories’ Are Designed To Kill Groupon

[credit provider=”Miramax” url=”http://trailers.apple.com/trailers/miramax/kill_bill/large.html”] Facebook launched “Sponsored Stories”—a way for advertisers to endorse users’ status updates if they mention a brand—in its mobile apps about two months ago, but the new ad units haven’t yet been widely seen on people’s phones.That’s because Facebook is only allowing about one in 10 Sponsored […]
How Facebook’s Mobile ‘Sponsored Stories’ Are Designed To Kill Groupon
News

FURY AT FACEBOOK: General Motors Was ‘Mental’ To Pull Its Ads, Say Sources

[credit provider=”TheGiantVermin via Flickr” url=”http://www.flickr.com/photos/tudor/255272612/sizes/z/in/photostream/”] General Motors’ decision yesterday to pull its $10 million Facebook ad budget set of a firestorm reaction ahead of the social network’s IPO, expected Friday. Many have taken the move as a sign that Facebook’s ad offering may not be as robust as the company […]
FURY AT FACEBOOK: General Motors Was ‘Mental’ To Pull Its Ads, Say Sources
News

Groupon’s Q1 Numbers Contain A $60 Million Timebomb

[credit provider=”Flickr, CC / diloz” url=”http://www.flickr.com/photos/diloz/”] When Groupon reported its Q1 2012 earnings yesterday, investors rejoiced: Greater than expected revenue growth and a small operating profit propelled the stock up 25.6 per cent since Friday.My boss rejoiced the loudest, saying, “Funny how quiet all those people who said Groupon was […]
Groupon’s Q1 Numbers Contain A $60 Million Timebomb
News

Why The Nation’s Leading Mobile Ad Company Can’t Make A Profit

Millennial Media, which bills itself as “the leading independent mobile advertising platform company,” second only to Google, had an amazing Q1 2012: Revenue increased 53.2 per cent to $32.9 million.Yet it made another loss; this time of $4 million. The loss last year was just $23,000.
Why The Nation’s Leading Mobile Ad Company Can’t Make A Profit
News

DATA: Google Totally Blows Away Facebook On Ad Performance

[credit provider=”Screengrab”] “No one ever got fired for telling clients to advertise on Facebook.” That’s the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?A comparison of the two companies […]
DATA: Google Totally Blows Away Facebook On Ad Performance
News

9 Advertisers Who Should Fix Their Lousy Facebook Timelines Immediately

Marketers had just started to understand Facebook’s brand Pages, when Facebook made everyone switch to the Timeline format. So it’s understandable that some advertisers aren’t making the most of it.Last month, we looked at 13 advertisers who were doing amazing things with Facebook’s timeline. The things that set them apart […]
9 Advertisers Who Should Fix Their Lousy Facebook Timelines Immediately
News

The Facebook IPO: A Look Inside Its $1 Billion Ad Business

[credit provider=”Harald Groven / Flickr, CC” url=”http://www.flickr.com/photos/kongharald/”] Facebook’s stock began trading publicly today, May 18, 2012.Before you decide whether to buy FB, it’s worth looking at the social network’s finances and client strategy.
The Facebook IPO: A Look Inside Its $1 Billion Ad Business
Strategy

The Most Powerful Social Media Tool For Brands Isn’t Twitter Or Facebook

[credit provider=”Flickr Steffen M. Boelaars” url=”http://www.flickr.com/photos/boelaars/3834182515/”] The social media channel with the vast majority of conversations about brands, products and services isn’t Facebook. It’s not LinkedIn or Twitter, either. Forums and message boards — old school social media — are still one of, if not the most popular place to ask and answer questions about brands […]
The Most Powerful Social Media Tool For Brands Isn’t Twitter Or Facebook
Strategy

RAMIT SETHI: Why I Knew I’d Fail At Creating An Online Product

[credit provider=”I Will Teach You To Be Rich” url=”http://www.iwillteachyoutoberich.com/about/about-ramit/”] A confession: I’ve left millions of dollars on the table by not developing a course about how to build your own online product and sell it on the Internet. My courses have sold well over $100,000 in one hour, and I […]
RAMIT SETHI: Why I Knew I’d Fail At Creating An Online Product
News

The 10 Best Facebook Campaigns That Won’t Be Seen In America

By now, we’re used to seeing advertising on Facebook. A lot of it, frankly, is really boring. Sure, I liked your brand page—now leave me alone.But outside the U.S. advertisers are doing really interesting things on the social network. In India, they have Facebook pages for their various many-armed gods. […]
The 10 Best Facebook Campaigns That Won’t Be Seen In America
Strategy

Here’s Why More Employers Are Hiring People To Work From Home

[credit provider=”Britt Selvitelle via flickr” url=”http://www.flickr.com/photos/bs/2245640803/”] If you haven’t really considered online employment as a viable option, it’s time to change your mind. While growth in the traditional job market is still sluggish, it moved much faster for virtual positions.In fact, employment growth for online workers (defined as independent workers, […]
Here’s Why More Employers Are Hiring People To Work From Home
News

CHARTS: Why LinkedIn Makes A Profit Selling Ads When Pandora And Groupon Don’t

[credit provider=”Screenshot”] Another quarter goes by, and LinkedIn’s advertising business—on both the sales and marketing side—continues to impress. I just don’t have anything bad to say about it. (Which is unusual for me).In Q1 2012, LinkedIn took in $188 million in revenues, of which all but $38 million was help […]
CHARTS: Why LinkedIn Makes A Profit Selling Ads When Pandora And Groupon Don’t
News

COUNTERINTUITIVE: Facebook Engagement Goes Up When Brands Are On Twitter And Pinterest

[credit provider=”The Pageman / Flickr, CC” url=”http://www.flickr.com/photos/the_pageman/”] Marketers can increase the level of engagement they get with Facebook fans if they do one simple thing: Join Twitter, Google+, and Pinterest as well, according to a study of advertisers using social media by Vitrue, a maker of social media management tools […]
COUNTERINTUITIVE: Facebook Engagement Goes Up When Brands Are On Twitter And Pinterest
News

This Google Exec Walked Away From A $27 Million Offer From Groupon

Mary “Margo” Margaret H. Georgiadis, Groupon’s former COO, walked away from nearly $25 million in stock awards in order to become president/Americas at Google, according to an SEC filing. Georgiadis was only at Groupon for five months in 2011. Nonetheless, that still made her the highest-paid person, on paper, during […]
This Google Exec Walked Away From A $27 Million Offer From Groupon
News

Tumblr Wants $25,000 Per Ad—Here’s What They Look Like

[credit provider=”Tumblr / Screengrab”] Tumblr, the blogging platform with a massive audience but negligible revenues, has set its entry-level ad price at $25,000, the company said in an email.The ad spots are on Tumblr Radar and Tumblr Spotlight, adjuncts to the user dashboard that promotes interesting blogs not connected with […]
Tumblr Wants $25,000 Per Ad—Here’s What They Look Like
News

Google’s Mobile Ad Business Is Radically Altering The Quality Of Its Revenues

[credit provider=”e3000 / Flickr, CC” url=”http://www.flickr.com/photos/e3000/”] A huge increase in mobile advertising appears to be radically changing the quality of Google’s earnings, and is one explanation for why growth at the search giant slowed in Q1 2012.Google reported aggregate paid clicks were up 39 per cent but the average cost-per-click […]
Google’s Mobile Ad Business Is Radically Altering The Quality Of Its Revenues
News

BIZARRE: You’ve Never Heard Of The Largest Ad Agency In The U.S.

[credit provider=”Betty Braun / Flickr”] Industry insiders thumbing through Ad Age’s 2012 Agency Report, which ranks agencies by revenue size, might do a spit-take with their coffee when they see the name of the largest agency in the U.S.It’s Epsilon, a consulting, marketing data, and technology shop.
BIZARRE: You’ve Never Heard Of The Largest Ad Agency In The U.S.
News

Pinterest’s Traffic Data Reveals Its Biggest Weakness

[credit provider=”TBG Digital”] Pinterest may be the hottest new media play on the block and the anodyne, addictive scrapbooking site has been welcomed with open arms by marketers such as Procter & Gamble and Kate Spade.But a fascinating analysis of its users and traffic by analyst Ben Hovaness of TBG […]
Pinterest’s Traffic Data Reveals Its Biggest Weakness
News

VELVET ROPE RETAIL: Why Rue La La Is So Addictive For Women

[credit provider=”Rue La La Spring Campaign” url=”http://vanaarleco.com/”] Rue La La is the second-largest flash sales site in the world. In 2011, the site saw dramatic growth and had close to $300 million in sales.In 2011, spending on flash sales on sites like Gilt (the biggest) and ideeli increased by 21 per cent, according […]
VELVET ROPE RETAIL: Why Rue La La Is So Addictive For Women
News

This Chart Shows Why Spotify’s Pandora-Killer Is Doomed

Spotify’s plan to compete with Pandora by building a similar radio-style online music-streaming platform has one massive flaw: To quote Bloomberg, “The new service would start by year-end and be supported by advertising.” Yikes. There are only two things you need to know about Pandora’s business model: It has a […]
This Chart Shows Why Spotify’s Pandora-Killer Is Doomed
News

Meet The Folks On The Dating Site Where ‘Beautiful People Travel Free’ With ‘Generous’ Men

[credit provider=”MissTravel.com” url=”http://www.misstravel.com/”] Dating website MissTravel.com began promoting itself yesterday with this YouTube video. The site is targeted at wealthy travellers and businessmen willing to pay the travel expenses of women who want to see the world with them. It promises “travel dating for generous and attractive people,” under the […]
Meet The Folks On The Dating Site Where ‘Beautiful People Travel Free’ With ‘Generous’ Men
News

AOL’s Tim Armstrong Just Gave A Mustang Convertible To An Ad Exec

Tim Armstrong must have been watching Oprah reruns because the AOL CEO gave a free Ford Mustang convertible to an ad agency media manager attending the company’s digital content NewFront Tuesday.Ad Age reports that after Arianna Huffington and Armstrong bantered at the end of the event, Armstrong instructed attendees to […]
AOL’s Tim Armstrong Just Gave A Mustang Convertible To An Ad Exec
News

Why Unilever Should Retract Its Hugely Misleading Facebook Campaign For Dove

[credit provider=”Unilever”] Unilever’s new Facebook campaign for Dove does not delete or replace rival companies’ ads on Facebook, two sources tell us, despite what the company’s ads suggest.As such, the campaign is so misleading it should be retracted. The effort will be unlikely to be repeated outside Australia (the first […]
Why Unilever Should Retract Its Hugely Misleading Facebook Campaign For Dove
News

CHARTS: Facebook Is Becoming Bloated With Salespeople As Its Ad Business Slows

Facebook shocked observers yesterday with Q1 2012 earnings that showed a sequential decline in revenue. It was seasonal—the ad business always slows after the holiday shopping season—but still, people have come to expect big things from Facebook. (Although B.I. Advertising predicted Facebook’s Q1 would soften back on April 16 and […]
CHARTS: Facebook Is Becoming Bloated With Salespeople As Its Ad Business Slows
News

Groupon Under Fire For Offering Walking Tour Of A Porn Studio

[credit provider=”Flickr / The Great PINHOLIO!” url=”http://www.flickr.com/photos/pinholio/5838218169/in/photostream/”] Groupon is the target of a boycott protest by anti-porn group Morality in Media, which wants the daily deal company to stop selling discounted coupons for walking tours of Kink.com, a porn studio that owns the historic San Francisco Armory building. The Groupon […]
Groupon Under Fire For Offering Walking Tour Of A Porn Studio
News

Here Are The Most Hilarious, Unfortunate Online Ad Placements Ever

When brands buy space for their ads to run there are some things they can control. Brands can choose where in the magazine their ads run, the specific billboards their ads are featured on, the websites their banners appear on, and the television channels and shows their commercials appear around.But […]
Here Are The Most Hilarious, Unfortunate Online Ad Placements Ever
News

How This Pic Of Model Alexa Chung Triggered Instagram’s ‘Thinspo’ Ban

[credit provider=”Alexa Chung / Instagram”] Instagram has changed its user policies to ban “thinspiration” (or “thinspo”) images and other photographs that celebrate self-harm. Thinspo devotees ostensibly post pictures of slim-looking men and women as inspiration for those wanting to lose weight. More usually, however, the images are a thinly veiled […]
How This Pic Of Model Alexa Chung Triggered Instagram’s ‘Thinspo’ Ban
News

How Facebook’s Ad Prices Collapsed in Q1 2012

[credit provider=”Illustration: Ellis Hamburger”] In Q1 2012, something interesting happened to Facebook’s ad sales: the social network was suddenly unable to charge the high prices for its ads that it used to.That price collapse could cause a more modest increase in Facebook’s Q1 2012 overall revenue than the media are […]
How Facebook’s Ad Prices Collapsed in Q1 2012
News

The New York Times’ Worst Nightmare Just Came True: Digital Revenues Are In Decline

[credit provider=”FXFowle” url=”http://www.fxfowle.com/projects/office-corporate/the-new-york-times-building.php”] The New York Times’ Q1 2012 earnings make grim reading for fans of high-quality news: Almost nothing is going right at the newspaper group right now, and the one thing that is improving—digital subscriptions—isn’t improving fast enough to offset the media giant’s losses. The Times saw declines […]
The New York Times’ Worst Nightmare Just Came True: Digital Revenues Are In Decline
News

FINALLY! Tumblr Will Start Selling Ad Units On May 2

[credit provider=”Warby Parker”] In a 2010 interview with the Los Angeles Times, Tumblr CEO and founder David Karp said, “We’re pretty opposed to advertising. It really turns our stomachs.”How times have changed. Karp announced at Ad Age’s Digital Conference that on May 2, Tumblr will start offering advertisers the ability […]
FINALLY! Tumblr Will Start Selling Ad Units On May 2
News

Why Everything Advertisers Are Doing On Facebook Is Wrong

Advertisers on Facebook are giving their fans a steady diet of exactly what they don’t want, according to Pandemic Labs, a Boston-based social media agency whose clients include The Ritz-Carlton, DirecTV and Au Bon Pain. According to Pandemic’s study of 300 Facebook pages, 150,000 Facebook posts and 700 million Facebook […]
Why Everything Advertisers Are Doing On Facebook Is Wrong
News

CHARTS: Facebook Had A Massive Q1 2012 In Ad Sales, But Performance Softens In The US

[credit provider=”Aepoc, CC.” url=”http://www.flickr.com/photos/aepoc/”] Facebook had a great Q1 2012, with a 41 per cent increase in ad rates (the cost-per thousand impressions that advertisers pay), according to TBG Digital, a major seller and manager of Facebook advertising campaigns.This bodes well for Facebook’s Q1 earnings, which the soon-to-go-public social network […]
CHARTS: Facebook Had A Massive Q1 2012 In Ad Sales, But Performance Softens In The US